Bobbie
Wellness • Healthcare Insurance • eCommerce
Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.
Director of Product Management, Growth
October 29
Bobbie
Wellness • Healthcare Insurance • eCommerce
Bobbie is a mom-founded and led infant formula company in the United States that offers a range of premium infant formulas inspired by European standards. Their products include Organic Original, Grass-fed Whole Milk, and Organic Gentle infant formulas, all designed to meet both European and US Organic standards. Bobbie prides itself on using high-quality ingredients like grass-fed milk, organic whey protein, and DHA, ensuring no corn syrup, palm oil, or gluten. The company is dedicated to providing parents with nutritious options for their babies while promoting a hassle-free subscription service with benefits such as guaranteed formula deliveries and support from experts.
📋 Description
• Own the Conversion Funnel: Analyze site performance and identify friction or drop-off points to continuously improve the customer journey from landing page to checkout. • Drive Subscriptions: Drive subscriber acquisition through optimized conversion funnels, landing pages, and checkout experiences • Upsell to improve AOV: Implement personalization engines for product recommendations, upsells, and cross-sells • Translate Data into Action: Collaborate with Analysts and Growth Marketers to uncover insights from user behavior, attribution data, and experimentation results. • Measure & Report Performance: Establish KPI frameworks and reporting cadences. Own KPIs tied to site conversion, funnel efficiency, and key experiment outcomes. • Lead CRO Strategy: Develop and execute A/B and multivariate tests on critical user journeys, partnering with design and analytics to optimize landing pages, PDPs, and subscription flows. • Define Growth Roadmap: Prioritize opportunities for site performance, navigation, and messaging improvements that directly impact conversion rate. • Enhance the On-Site Experience: Champion UX improvements that build trust, reduce friction, and highlight Bobbie’s unique brand and product story. • Partner Cross-Functionally: Work with Lifecycle, Paid, and Creative teams to ensure a seamless experience between acquisition channels and the site.
🎯 Requirements
• 10+ years in product management, growth, or CRO-focused roles in ecommerce or DTC. • Strong understanding of ecommerce metrics (CVR, AOV, bounce rate, funnel performance). • Experience with testing and analytics tools (Google Analytics, Optimizely, Hotjar, Amplitude, etc.). • Proven track record of improving conversion rates and/or driving measurable site performance gains. • Excellent cross-functional communication skills; able to align teams on shared growth goals. • (Bonus) Experience in CPG, subscription commerce, or regulated product categories.
🏖️ Benefits
• Competitive stock options • 401k with employer match • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction • US-based remote work model • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day) • 16 paid company holidays, plus an end of year holiday shut down • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid • One year subscription to Bobbie or Baby's Only • $75 monthly internet stipend • Co-working space reimbursement
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