Senior Product Marketing Manager

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🕒 March 24

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bolt.new

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 $105.5M Series B - StackBlitz on 2025-01

SaaS • Artificial Intelligence • B2B

bolt. new is an AI-powered visual development platform that lets teams and individual builders create production-ready web apps and websites by chatting with integrated coding agents. It combines a familiar visual interface with frontier AI coding models, automatic testing and refactoring, and built-in design system support so developers can build faster and with fewer errors. Bolt also includes SaaS-style backend services—hosting, databases, authentication, SEO, analytics, and custom domains—positioning it as an all-in-one tool for product managers, entrepreneurs, agencies, and students who need to go from idea to live product quickly.

📋 Description

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint • Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement • Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win • Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts • Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion • Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages • Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates • Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support • Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence

🎯 Requirements

• 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company • You’ve owned product launches from strategy through execution and can show measurable impact • Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative • Experience building sales enablement that sales teams actually use • You can write – crisp positioning docs, compelling launch copy, clear internal briefs • Comfortable working directly with engineers and PMs to extract the “so what” from technical features • Experience with pricing and packaging decisions (even if you weren’t the sole owner)

🏖️ Benefits

• You do not need a college degree to apply • You do not need to be located in the U.S. — we’re remote-friendly • You do not need to meet every qualification listed above