Head of CRM – Lifecycle Marketing

Job not on LinkedIn

🔥 52 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Bondora

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

💼 Consulting

🛡️ Insurance

⚖️ Legal

Consulting • Insurance • Legal

Bondora is a fast-growing financial technology company founded in 2008, dedicated to empowering individuals to enjoy life by alleviating financial stress. Serving over 1 million customers worldwide, Bondora offers intuitive online financial services to help users save, grow, and spend money confidently. The company is pursuing a bold transformation by acquiring a banking license, aiming for a valuation target of 1 billion by 2026 and expanding to 11 new countries. Bondora prides itself on a vibrant community culture and a supportive work environment for its employees, offering various perks and opportunities for personal and professional growth.

📋 Description

• Own Active Customers and Active Balance per Customer: deliver against quarterly targets for both metrics, using lifecycle, reactivation, repeat-loan, refinancing, and add-on initiatives as the levers under direct ownership. • Orchestrate Bondora's customer-level engagement system: own the data → decision → orchestration → delivery → outcome → data loop across owned digital surfaces, direct messaging channels, paid media audience syncs, and support surfaces. • Lead and develop the team: coach and lead three team members while remaining a hands-on leader yourself, in line with Bondora Functional Lead’s expectations. • Drive cross-functional partnerships: acquisition, product, analytics, engineering, legal, risk, and country managers. Drive prioritisation toward decisions. • Analyse, learn, iterate: feed performance insights back into model retraining, rules tuning, and channel optimisation.

🎯 Requirements

• 10+ years hands-on lifecycle/CRM/retention marketing, fintech or recurring-revenue models preferred. • Direct experience building/rebuilding a retention function in a scale-up. • AI fluency: Comfortable using AI tools to improve segmentation, campaign optimisation, workflow automation, and marketing insights, with strong judgment on where human oversight is essential. • 5+ years leading and managing a team. • Deep expertise in direct channels (email, SMS, WhatsApp, push) across segmentation, automation, performance optimisation. • Hands-on with modern automation platforms (Braze strongly preferred; Iterable/SFMC/HubSpot acceptable).

🏖️ Benefits

• 5 weeks of vacation • private healthcare compensation • hobby grant • mental health support • share options • much more!