Full-Stack Marketer

🕒 December 20, 2025

🇺🇸 United States – Remote

💵 $112k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧑‍💻 Full-stack Engineer

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Bonusly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

Bonusly is an innovative employee recognition platform that provides effective tools to recognize and reward employees for their contributions. It focuses on cultivating positive workplace cultures by promoting peer-to-peer recognition, facilitating automated milestones and announcements, and offering a variety of rewards and incentives. Bonusly empowers managers with insights to improve team performance and engagement, making recognition an integral part of the organizational culture.

📋 Description

• Develop and champion the positioning, messaging, and narrative for the Habits BU (internally and externally) • Build a deep understanding of the manager buyer and their journey —their pain, language, objections, motivations, and watering holes • Partner closely with Product at every step, bringing customer research, market insights, and learning from experiments to influence vision, strategy, and roadmap decisions • Prove what resonates by running real-world experiments and sharing what you learn, early and often • Challenge outdated marketing playbooks and help us find more modern, effective ways to reach managers • Tell differentiated, compelling stories you’re proud to put your name on • Define and evolve positioning and messaging for managers as the product and market evolve • Be real and ensure our promises match product reality (no hand-waving or marketing fluff) • Influence and enable internal teams with clarity, conviction, and shared language • Develop the audience and report back on findings • Develop and segment the manager audience using data, research, and qualitative insight to understand which managers to focus on, why they matter, and how their needs differ • Design, run, and analyze growth experiments across paid, organic, and less-obvious channels, using clear hypotheses and success signals to guide what we scale or stop • Partner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insights, not just channel metrics • Create and ship without ego • Use AI as a force multiplier for drafting, iteration, and creative exploration across formats • Develop campaigns, landing pages, and content that feel vibrant, real, and progressive • Move fast, learn faster, and raise the quality bar with each iteration • Collaborate with and support your colleagues • Work closely with your BU lead on strategy and product direction • Collaborate directly with design, product, and GTM on creative strategy and execution • Bring internal teams and current customers along with you through thoughtful enablement and GTM content

🎯 Requirements

• Experience building/developing an audience from scratch • Proven ability to develop and validate positioning and messaging for a defined buyer • Direct experience supporting/growing a PLG motion in SaaS (required) • Experience running and reporting on growth or audience experiments (paid, organic, or both) • Comfort partnering closely with designers on creative direction • Ability to translate product capabilities into compelling, clear stories • Experience using AI tools to accelerate content and campaign creation, but enough editorial taste to make it unique and valuable • Clear communicator with strong written and presentation skills • Bias toward action, learning, and iteration • Deep curiosity about how good teams work—and where they break down • Titles, degrees, and years of experience matter less than creative judgment, critical thinking and previous impact.