Principal Web Strategy – Digital Experience Lead

Job not on LinkedIn

🕒 3 days ago

☕ Washington – Remote

☕ Washington – Remote

💵 $105k - $115k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

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BPCS, Comprehensive marketing solutions, ltd.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

BPCS, Comprehensive marketing solutions, ltd. is a marketing agency founded in 2015 by four friends and experienced advertising professionals. The company offers integrated marketing, business consulting, advertising, and marketing strategies. Positioned as a 'big little agency,' BPCS combines the resources of larger firms with the personal touch and commitment of smaller agencies, providing responsive and dedicated services to meet complex marketing challenges.

📋 Description

• Own the end-to-end web strategy for major product, portfolio, and feature launches. • Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives. • Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment. • Develop executive-ready narratives that connect web insights to strategic business decisions. • Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation. • Create a unified, prioritized web roadmap across multiple teams and workstreams. • Lead customer-journey, funnel, page-strategy, and information-architecture decisions. • Champion accessible, intuitive, trustworthy, and high-performing customer experiences. • Define and oversee A/B and multivariate experimentation strategies. • Identify opportunities to use AI for personalization, recommendations, content scaling, and workflow acceleration. • Establish appropriate governance for AI-enabled content and customer-experience initiatives. • Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders. • Lead creative agencies, development partners, systems integrators, and marketing-technology vendors. • Develop outcome-based statements of work and hold external partners accountable for quality, speed, and measurable results. • Guide global web experiences across multiple markets, languages, categories, and customer segments. • Monitor Core Web Vitals, attribution, conversion, engagement, and other indicators of web-experience health. • Influence senior leaders and resolve competing priorities through data-backed recommendations.

🎯 Requirements

• 10+ years of experience in web strategy, digital product management, ecommerce, digital experience, or a related discipline. • Experience owning web strategy for complex consumer products, portfolios, or global digital experiences. • Deep understanding of information architecture, page strategy, customer journeys, funnels, attribution, and conversion. • Strong knowledge of web design principles, accessibility, usability, and Core Web Vitals. • Experience defining metrics and using behavioral or performance data to make roadmap decisions. • Demonstrated experience leading A/B and multivariate testing programs. • Proven ability to lead cross-functional initiatives across content, design, engineering, analytics, marketing, and commercial teams. • Experience influencing executives through concise, decision-oriented storytelling. • Experience managing creative, design, development, martech, or systems-integration partners. • Ability to develop outcome-based SOWs and manage vendors against performance expectations. • Working knowledge of AI applications in digital content, personalization, recommendations, or operational workflows. • Ability to work standard business hours aligned with the Pacific time zone.

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development