Marketing Manager

🕒 November 5, 2025

🏈 Alabama, Alaska, +44 more states – Remote

info

đŸ’” $65k - $100k / year

⏰ Full Time

🟠 Senior

🔮 Lead

🎡 Marketing

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Logo of BPM-PR Firm

BPM-PR Firm

11 - 50 employees

Founded 2005

đŸ“± Media

đŸ€ B2B

🏱 Enterprise

Media ‱ B2B ‱ Enterprise

BPM-PR Firm is a full‑service public relations agency headquartered in New York City that specializes in high‑impact, white‑glove PR and executive positioning for luxury brands, high‑growth companies, and enterprise clients. The firm offers corporate communications, crisis and reputation management, event publicity, fashion/beauty and lifestyle PR, consumer product campaigns, SEO‑enhanced PR, and executive thought‑leadership placement in top national and global outlets. BPM-PR emphasizes bespoke retainers, measurable reporting, and multi‑region media strategies to secure top‑tier coverage and long‑term market influence.

📋 Description

‱ Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives. ‱ Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies. ‱ Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more. ‱ Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns. ‱ Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics. ‱ Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations. ‱ Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth. ‱ Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making. ‱ Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations. ‱ Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions. ‱ Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives. ‱ Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms. ‱ Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives. ‱ Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule. ‱ Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives. ‱ Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning. ‱ Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.

🎯 Requirements

‱ Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred) ‱ Proven experience (7+ years) in marketing, preferably within the PR or advertising industry ‱ Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, PPC advertising, and analytics platforms ‱ Excellent written and verbal communication skills, with the ability to craft compelling content and articulate ideas effectively ‱ Strategic thinker with a creative mindset and the ability to develop innovative marketing strategies ‱ Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns for performance ‱ Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment ‱ Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite) is a plus ‱ Demonstrated leadership abilities and the capacity to collaborate effectively with cross-functional teams

đŸ–ïž Benefits

‱ 401(k) ‱ 401(k) matching ‱ Bonus based on performance ‱ Competitive salary ‱ Dental insurance ‱ Flexible schedule ‱ Health insurance ‱ Training & development ‱ Vision insurance

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