Senior Qualitative Insight Specialist

🔥 1 minute ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟠 Senior

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Brado

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🤖 Artificial Intelligence

Healthcare • Artificial Intelligence • Digital Marketing

Brado is a company that specializes in digital marketing and conversational engagement, focusing on providing insight-driven and AI-powered solutions to create meaningful customer conversations that build trust and long-term relationships. Their Conversational Engagement™ Platform is designed to help businesses generate more value from customers throughout their journey by offering a personal AI assistant for every customer. Brado has been offering best-in-class insights to Fortune 100 companies for over 25 years, helping clients in healthcare and higher education sectors. Their platform is particularly beneficial in healthcare, assisting providers and caregivers in navigating complex systems.

📋 Description

• Accountable for ensuring all assigned aspects of the project are delivered on time and against client objectives. • Thinks proactively throughout the project to anticipate and quickly escalates and addresses changes to approach, design, objectives, etc. • Supports the design of studies and contributes to writing proposals. • Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type. • Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 15% of their time doing live moderation. • Demonstrates an ability to connect the dots, identifying emerging themes and how they connect to the bigger story. • Incorporates and suggests strategic elements for the report including the story flow, emerging implications (so-what), and recommendations (now-what). • Begins to determine appropriate visual elements to communicate the story. • Demonstrates the ability to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy. • Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.

🎯 Requirements

• 3+ years experience moderating and delivering excellent client deliverables in a market research or agency setting. • Bachelor’s Degree ideally in business, journalism, marketing, economics, social sciences (psychology, anthropology, sociology). • Pharmaceutical, med tech / med device, and consumer health market research experience with patients and healthcare professionals is a strong plus. • Willingness to travel (up to 25% of your time) and be flexible in scheduling to accommodate project needs • Aligns with and Models our values: People, Commitment, Aspiration, Trustworthiness & Impact

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home