SEO Strategist

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September 30

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Brafton Inc.

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Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:Search Performance Briefs. End-to-end inbound strategies.Landing pages.Blog posts.eBooks.White papers.Infographics.Press releases.Videos & animations.Newsletters, drips & other email content.Web design, development and UX.Much more.Content marketing is our calling. We follow it to ROI for our customers.

201 - 500 employees

Founded 2008

📋 Description

• Craft competitive and compelling audits, proposals, and reports • Expertly utilize software tools (MarketMuse, SEMRush, Hrefs, etc.) to assess site performance • Assess the health of clients' websites and itemize errors and opportunities • Execute against planned scopes relating to site optimization and technical SEO tasks • Undertake SEO-specific research or optimization for UX/website redesigns, large-scale organic SEO (including keyword research), and backlink-focused projects • Leverage a strong understanding of Google Analytics • Serve as a client-facing consultant interfacing with internal stakeholders and producing thoughtful work • Make complex search concepts and technical items easy to understand and interesting • Collaborate with cross-functional teams and share SEO learnings internally and with clients

🎯 Requirements

• 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting • Previous agency experience • Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies • Strong understanding of cross-channel marketing principles • Compelling written and verbal communication skills • Client-facing experience and strong people skills • Strong proficiency in Microsoft Office Suite: Word, PowerPoint, and especially Excel • Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more) • Strong project management and organization skills; ability to prioritize and manage multiple projects • Advanced understanding and experienced user of Google Analytics and Google Search Console (Tag Manager and/or Publisher Center a plus) • Understanding of recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results • Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance • Strong knowledge and experience using standard and enterprise search tools and platforms (MarketMuse, SEMRush, Hrefs, Botify, Sitebulb, Conductor Searchlight, Stat, Sistrix, DeepCrawl, Screaming Frog, etc.) • Comfort with and mastery of spreadsheet formats (Google Sheets, Excel) and presentation tools (PowerPoint, Google Slides) • Ability to meet scheduled and proposed deadlines • Contractors must provide their own industry hardware and a stable internet connection

🏖️ Benefits

• Remote work (open to Atlantic Canada) • Full-time contract position