Senior Performance Marketing Specialist

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🏄 California, New York, +2 more states – Remote

🏄 California – Remote 🗽 New York – Remote 🤠 Texas – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Brainrider

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B • Marketing

Brainrider is a company that provides flexible resourcing solutions for marketing teams. They offer a range of services including content creation, design, motion and video production, digital marketing, and strategic marketing planning. Their Flex Model allows businesses to scale their creative teams according to evolving goals and budgets, ensuring seamless project execution. Brainrider's team of experienced marketers work remotely to deliver high-quality, on-brand content and strategies that help clients effectively engage their audiences and drive brand growth. They emphasize trust and partnership to achieve outstanding results and offer opportunities for thought leadership and industry networking.

📋 Description

• Own the strategy, quality, and performance of our paid acquisition efforts across search, video, social, and emerging digital channels • Serve as the day-to-day point of contact for agency partner(s) managing paid search, video, social, and programmatic campaigns • Own rigorous QA of all agency output • Enforce strict naming conventions across campaigns, ad groups, creatives, and UTMs • Maintain a "tight ship" operating cadence • Own the paid search strategy across Google Ads, Microsoft Ads, and other SEM platforms • Own paid social strategy across Meta, Reddit, X, TikTok, and more • Manage and optimize significant monthly budgets with a focus on efficiency metrics • Build and maintain reporting dashboards and performance frameworks • Translate complex campaign data into clear, actionable narratives • Oversee agency execution of programmatic campaigns across DSPs • Source, negotiate, and manage direct media buys across newsletters, industry publications, and trade journals • Identify and test emerging channels

🎯 Requirements

• 5–8 years of performance marketing experience with deep expertise in SEM/paid search (Google Ads, Microsoft Ads, SA360) • Agency background strongly preferred • Meticulous attention to detail that borders on compulsive • Proven ability to manage and QA agency partners • Track record managing substantial paid media budgets ($+/month) • Proactive communicator • Strong analytical skills (Google Analytics, Looker, Tableau, or similar) • Experience with A/B and multivariate testing methodologies across creative, landing pages, audiences, and bidding strategies • Bonus: Experience marketing to developer or technical audiences • Bonus: Knowledge of MMPs and mobile attribution for app-based campaigns

🏖️ Benefits

• Competitive salaries • Paid vacation • Work from home (WFH) support and set-up assistance • A wide variety of other great perks