Brand Marketing – Assistant Manager / Manager

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Brand Arbor Services and Retail LLP

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11 - 50 employees

Founded 2010

🍽️ Food & Beverage

🏨 Hospitality

Food & Beverage • Hospitality

Brand Arbor Services and Retail LLP is a budding India-based company in the Food & Beverage sector focused on creating and scaling quick-service restaurant (QSR) concepts for the mass market. Founded in 2011, the business began by operating a franchise outlet of Brewberry’s at IIT Bombay and has since launched its own QSR concepts, including The Campus Hub and My Juice Club. The company emphasizes franchising and hospitality as routes to expand its footprint across campuses and consumer locations.

📋 Description

• Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels • Plan and manage new product, flavour and market launches from strategy to execution • Work with sales and distribution teams on trade marketing programmes, retailer activations, POSM and visibility initiatives • Translate brand strategy into campaigns and consumer-facing communication across markets • Coordinate with creative, digital, production and activation partners for timely execution • Track market trends, competition, consumer behaviour and trade feedback to identify opportunities • Support marketing budgets, campaign planning and measurement of marketing effectiveness • Spend time in the market, understand retailer and consumer activity, and bring learnings back into the brand • Take increasing ownership of the Firki brand and its growth journey

🎯 Requirements

• 3–5 years of experience in Brand Marketing, Trade Marketing or Consumer Marketing • Prior FMCG experience preferred, especially beverages, foods or high-frequency consumer categories • Strong understanding of trade marketing and general trade advantageous • Experience handling product launches, market launches or brand activations • Ability to work in a fast-moving, entrepreneurial environment • Comfortable working across Sales, Trade, Creative, Digital and Operations • Open to extensive travel as the brand enters new markets • MBA preferred; strong relevant experience and potential matter more

🏖️ Benefits

• Negotiable compensation based on experience and potential • Opportunity to help build the brand from the ground up • Ownership, exposure and opportunity to grow with the brand