Brand Bolt
11 - 50 employees
🛍️ eCommerce
🧘 Wellness
💄 Beauty
eCommerce • Wellness • Beauty
Brand Bolt is a direct-to-consumer brand builder and operator that creates and scales health, wellness, and beauty products using performance marketing, media buying, conversion optimization, and high-converting copy. The company focuses on taking brands to seven-figure monthly revenue by combining omnichannel advertising, educational content, and community engagement, while also supporting charitable causes like Vitamin Angels.
Director of Copywriting – DTC Health & Wellness
🔥 8 minutes ago
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Brand Bolt
11 - 50 employees
🛍️ eCommerce
🧘 Wellness
💄 Beauty
eCommerce • Wellness • Beauty
Brand Bolt is a direct-to-consumer brand builder and operator that creates and scales health, wellness, and beauty products using performance marketing, media buying, conversion optimization, and high-converting copy. The company focuses on taking brands to seven-figure monthly revenue by combining omnichannel advertising, educational content, and community engagement, while also supporting charitable causes like Vitamin Angels.
📋 Description
• Serve as a writer for foundational campaigns, product launches, and major evergreen funnels. • Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s. • Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams. • Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data. • Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity. • Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint. • Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table. • Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met. • Track all project statuses and proactively hold team members accountable for deliverables and expectations. • Create an environment of continuous feedback and access to up-to-date reporting. • Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency. • Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards. • Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice. • Diligently identify and correct errors, inconsistencies, or weak messaging prior to launch. • Lead effective, results-focused creative calls that drive action and clarity. • Create new high-converting video variations from existing assets. • Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests. • Ensure brand voice and conversion benchmarks are maintained across all creative outputs.
🎯 Requirements
• Minimum 8 years of hands-on experience in direct response copywriting, with a portfolio showcasing results. • At least 5 years of industry experience in skincare, women’s health, or health supplements. • Demonstrated mastery of persuasive selling and funnel-based marketing. • Outstanding organizational and project management skills, with proven success leading teams and projects in tools such as Notion. • Extraordinary attention to detail—you catch typos, odd phrasing, and off-brand elements instantly. • Experience with Descript (or similar) for video editing and test creation. • Track record of running productive, purposeful meetings and driving actionable outcomes. • Ability to enforce accountability while maintaining a positive, collegial team environment. • Familiarity working within EOS framework preferred.
🏖️ Benefits
• Collaborate with a top-tier marketing team that values pace and performance. • Take a pivotal role in launching campaigns seen by millions. • Enjoy the flexibility and autonomy of a remote work environment built on trust and accountability. • Receive competitive compensation and generous performance-based incentives.
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