Growth Marketing Creative Producer

🔥 20 hours ago

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Brightside Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

Healthcare Insurance • Wellness • SaaS

Brightside Health is an online mental health service provider that offers personalized care for individuals experiencing anxiety, depression, PTSD, bipolar disorder, and more. They provide both therapy and psychiatric services, including medication management, through a virtual platform. Brightside takes a personalized approach with 1:1 support, quick access to licensed professionals, and a focus on measurable results. Their innovative offerings include a Crisis Care program specifically for individuals with a high risk of suicide. The service is designed to be accessible and is covered by insurance, providing convenient mental health care options for patients aged 13 and up.

📋 Description

• Analyze the performance of existing creative to understand what is working and not working in the market • Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape • Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative • Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time • Build and refine audience archetypes, personas, and segments to guide performance marketing direction • Translate research and audience insights into creative briefs and concepts • Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more • Use AI tools and other modern production tools to move fast without sacrificing quality • Manage multiple deliverables at once, prioritizing based on performance data and business needs • Partner with performance marketing to test, iterate, and double down on what’s working

🎯 Requirements

• 3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels • Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake • Roll up your sleeves as a genuine doer who gets things done • Use AI and other modern tools to produce creative work efficiently • Stay genuinely curious about people, including what motivates them, what resonates with them, and why • Bring hands-on creative production experience, such as video editing or content creation • Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics • Manage complexity across multiple projects and formats while thriving in a fast-paced environment • Care deeply about mental health and feel energized by mission-driven work that actually changes lives • Social media power user with a pulse on trends

🏖️ Benefits

• A competitive salary and a performance-based bonus model • Stock options so you have equity • Fully paid for comprehensive health care (medical, dental, vision) • Pet Insurance • Life Insurance & Short / Long Term Disability • 401k Plan • Unlimited PTO and sick leave • Paid Parental Leave • Work remotely and whatever schedule works best for you • Additional memberships and perks