Senior Performance Marketing Manager

🔥 14 hours ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Brightside Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

Healthcare Insurance • Wellness • SaaS

Brightside Health is an online mental health service provider that offers personalized care for individuals experiencing anxiety, depression, PTSD, bipolar disorder, and more. They provide both therapy and psychiatric services, including medication management, through a virtual platform. Brightside takes a personalized approach with 1:1 support, quick access to licensed professionals, and a focus on measurable results. Their innovative offerings include a Crisis Care program specifically for individuals with a high risk of suicide. The service is designed to be accessible and is covered by insurance, providing convenient mental health care options for patients aged 13 and up.

📋 Description

• Develop and execute the entire performance marketing vision, strategy, roadmap, and initiatives for Meta • Execute and iterate on effective performance marketing across Meta • Analyze and report on campaign and creative performance across Meta • Develop robust A/B and multivariate testing programs to optimize advertising tactics, copy, content, and landing page performance • Support effective attribution, market match testing, and more to ensure data accuracy • Maintain strong knowledge of our target customer, healthcare, digital marketing, and competitive trends • Collaborate to optimize landing page and funnel performance for leads sourced from Meta

🎯 Requirements

• 4-6 years of experience owning Meta performance growth strategies and tactics, including ad calendars, running large paid social accounts across campaign planning, execution, management, and optimization • Demonstrated expertise in deriving actionable insights and visualizing data using platforms such as Tableau and Amplitude • Strong quantitative and analytical skills; able to use data to optimize day-to-day performance • Refined understanding of A/B test practices; ability to connect product data and marketing data • Advanced Meta tooling experience

🏖️ Benefits

• A competitive salary • Stock options so you have equity • Fully paid for comprehensive health care (medical, dental, vision) • Pet Insurance • Life Insurance & Short / Long Term Disability • 401k Plan • Unlimited PTO and sick leave • Parental Leave • Work remotely with flexible hours • Additional memberships and perks