Local Marketing Strategist

🕒 5 days ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Brightspeed

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

📡 Telecommunications

💰 $500M Private Equity Round on 2023-05

Telecommunications

Brightspeed is a fiber internet service provider that offers high-speed internet plans with no annual contracts or termination fees. They offer a variety of plans, including a 2 Gig plan for effortless streaming, gaming, video calling, and uploading and downloading, a 1 Gig plan for multiple high-bandwidth users, a 500 Mbps plan for HD streaming and competitive gaming, and a 200 Mbps plan for small households. Brightspeed emphasizes providing fast and reliable internet with transparent pricing, and they are focused on expanding connectivity to underserved areas. They offer special promotions such as three months of free service for new fiber customers.

📋 Description

• Responsible for bringing Brightspeed’s local marketing strategy to life across priority markets • Manage local marketing programs, track performance, and develop recommendations • Support execution of Local Authority strategy, including local SEO, AEO, and GEO initiatives • Develop and maintain local marketing playbooks, templates, workflows, and reporting tools • Collaborate with cross-functional teams to ensure local initiatives are aligned and effectively executed • Act as resource for Local Marketing Managers and partners seeking guidance on local marketing strategy • Support performance tracking, market analysis, and insight development

🎯 Requirements

• 5-8 years of experience in local marketing, integrated marketing, marketing strategy, marketing operations, partnerships, sponsorships, events, or related roles • Strong understanding of local marketing, community engagement, partnerships, sponsorships, and market-level activation • Familiarity with local SEO, AEO, GEO, Google Business Profiles, local listings, content strategy, reputation management, or digital discoverability • Strong project management and organizational skills • Excellent written and verbal communication skills • Bachelor's degree in Marketing, Communications, Business, or related field • Ability to travel up to 15% to support market visits, team meetings, events, or priority initiatives

🏖️ Benefits

• Competitive compensation and comprehensive benefits • Health insurance • Dental insurance • Vision insurance • Life insurance • Employee assistance program • 401K plan with company match • Paid time off • Wellness programs