SEO Lead

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brightwheel

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 $55M Series C - Brightwheel on 2021-02

Education • SaaS • B2B

brightwheel is an all-in-one childcare and early education management platform that helps preschools, childcare centers, in-home caregivers, camps, Montessori programs and multisite operators manage billing and payments, enrollment and admissions, attendance and check-in, staff scheduling and payroll, family communication, curriculum and assessments, CACFP/health checks, and reporting via a mobile-first SaaS app used by administrators, teachers, and parents.

📋 Description

• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets • Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers • Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments) • Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly • Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals • Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch • Build and present clear performance reporting and strategic recommendations to senior stakeholders • Coach and share best practices with internal team members on SEO functional skills

🎯 Requirements

• 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment • Proven track record managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline • Deep expertise in technical SEO, content strategy, and AEO (AI search/LLM citation optimization) • Experience managing high-volume content production workflows, including AI-assisted content at scale • Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, and CRM to drive decisions • Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction • Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers • Demonstrated ability to work independently in a remote environment • Experience in the education, childcare, or SMB SaaS space is a plus; familiarity with franchise or multi-location business models is a plus

🏖️ Benefits

• Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status. • Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to [email protected]. Thank you for helping us keep our applicant community safe.