Manager, Paid Search

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🕒 January 24

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Blueprint

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

Wellness • Healthcare Insurance • eCommerce

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

📋 Description

• **Position Responsibilities:** • - Own paid search strategy and day-to-day execution across platforms including Google Ads, Microsoft/Bing Ads, and emerging search opportunities • - Manage full-funnel paid search campaigns (brand, non-brand, competitor, shopping, and retargeting) to drive customer acquisition and subscription growth • - Conduct ongoing keyword research, query mining, and account structuring to improve efficiency and scalability • - Optimize toward core growth metrics such as CAC, ROAS and LTV • - Develop and execute testing roadmaps across bidding strategies, match types, ad copy, landing pages, and feed optimizations • - Own forecasting, budgeting, and pacing of paid search spend to ensure efficient growth • - Monitor and adapt to platform updates (e.g., automation, Performance Max, attribution changes) and industry best practices • - Analyze performance data and translate insights into clear recommendations for stakeholders and leadership

🎯 Requirements

• **Basic Qualifications/skills:** • - 3–5+ years of experience managing paid search programs, preferably for DTC and/or subscription-based businesses • - Proven track record of scaling paid search while maintaining or improving efficiency • - Strong understanding of growth marketing principles, experimentation, and performance measurement • - Deep expertise in Google Ads, including search, shopping, and Performance Max campaigns • - Strong analytical skills and comfort working with dashboards, attribution models, and testing frameworks • - Ability to operate independently in a fast-paced, performance-driven environment

🏖️ Benefits

• **Salary Range: $135,000 - 160,000**

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