Paid Media Manager, International

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Blueprint

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

Wellness • Healthcare Insurance • eCommerce

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

📋 Description

• Own paid media strategy and day-to-day execution across relevant international markets - Meta, Google Search,Tiktok and emerging regional platforms relevant to key markets (Asia, UK/Europe, Middle East) • Hit weekly output KPIs across platforms, including a consistent cadence of new creative pushes to market; leverage AI and automation to unlock efficiency • Analyse performance data and optimise towards key metrics like NC CPA , ROAS, LTV:CAC • Leverage top-performing organic content in paid media strategies that meet KPI standards, never sacrificing brand or reputation. • Develop and scale a high-velocity creative testing framework in collaboration with the creative team, covering audiences, hooks, formats, and landing page experiences; own the feedback loop between data and creative direction • Use data analysis and attribution tools (e.g., Northbeam, Triple Whale, Hyros, or equivalent) to monitor performance, surface drivers, and optimise towards objectives. • Own forecasting, budgeting, and pacing of paid spend across all international markets, ensuring efficient and scalable growth with clear visibility into spend allocation • Prepare and present regular performance reports, that include insights, untapped customer segments, learnings, and recommendations. • Plan, launch, and optimize campaigns to drive customer acquisition and subscription growth at efficient CAC across each market.

🎯 Requirements

• 5+ years managing paid media at meaningful scale across Meta and at least one other major platform (TikTok, Google/YouTube), preferably in DTC or subscription e-commerce • Proven track record of scaling spend across multiple markets while maintaining or improving efficiency • Strong grasp of growth marketing fundamentals: experimentation frameworks, attribution modelling, incrementality testing, and multi-touch measurement • Experience directing creative teams with data-driven briefs, and managing paid media agencies across social and search • Proficient with attribution and analytics tools (Northbeam, Triple Whale, Haus, or similar) • Experience running paid media in Asia markets(specifically HK,SG) and other high-priority international markets (UK/EU) • Working knowledge of creative analytics tools such as Motion or similar platforms for creative performance analysis • Experience in health, wellness, nutrition, or longevity-adjacent DTC categories

🏖️ Benefits

• Own paid media strategy and day-to-day execution across relevant international markets - Meta, Google Search,Tiktok and emerging regional platforms relevant to key markets (Asia, UK/Europe, Middle East) • Hit weekly output KPIs across platforms, including a consistent cadence of new creative pushes to market; leverage AI and automation to unlock efficiency • Analyse performance data and optimise towards key metrics like NC CPA , ROAS, LTV:CAC • Leverage top-performing organic content in paid media strategies that meet KPI standards, never sacrificing brand or reputation. • Develop and scale a high-velocity creative testing framework in collaboration with the creative team, covering audiences, hooks, formats, and landing page experiences; own the feedback loop between data and creative direction • Use data analysis and attribution tools (e.g., Northbeam, Triple Whale, Hyros, or equivalent) to monitor performance, surface drivers, and optimise towards objectives. • Own forecasting, budgeting, and pacing of paid spend across all international markets, ensuring efficient and scalable growth with clear visibility into spend allocation • Prepare and present regular performance reports, that include insights, untapped customer segments, learnings, and recommendations. • Plan, launch, and optimize campaigns to drive customer acquisition and subscription growth at efficient CAC across each market.