Senior Manager, CRM – Retention

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November 14

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Blueprint

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Wellness • Healthcare Insurance • eCommerce

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

📋 Description

• **Position Responsibilities:** • - Develop and execute a comprehensive retention and loyalty strategy across email, SMS, direct mail and other owned channels • - Design the post-purchase customer journey from second purchase through VIP/high-value segments • - Personalize experiences at scale using behavioral triggers, product recommendations, and dynamic content • - Set retention targets and KPIs including repeat rate, purchase frequency, churn rate, and customer lifetime value • - Build sophisticated win-back and re-engagement campaigns to reduce churn and reactivate lapsed customers • - Create and optimize automated retention flows including replenishment reminders, cross-sell/upsell sequences, and engagement campaigns • - Continuously test and refine messaging, offers, cadence, and creative to maximize engagement and conversion

🎯 Requirements

• **Basic Qualifications:** • - 5+ years of CRM, lifecycle, or retention marketing experience, with at least 3 years focused on retention • - Proven success designing and scaling automated lifecycle programs that drive measurable growth. • - Strong analytical skills — comfortable with data, segmentation, and testing methodologies. • - Hands-on experience with A/B testing, triggered automation, and dynamic personalization. • - Excellent project management and cross-functional collaboration skills. • - Experience in DTC ecommerce, subscription, or performance-driven consumer brand preferred.

🏖️ Benefits

• **Salary Range: $110,000-160,000**