Creative Director

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🕒 January 7

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Bushwise

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

📚 Education

☁️ SaaS

🎯 Recruiter

Education • SaaS • Recruitment

Bushwise is the exclusive Southern African training provider for the International Field Guide Association (IFGA) certification and standards. It offers on-the-ground practical courses (3 days to 12 months) in safari guiding, game management, wildlife tourism, and conservation management, plus short courses and online courses for nature enthusiasts and field guiding. Bushwise also provides recruitment and placement services for lodges and wildlife employers, onsite training and IFGA assessments, career advice, and runs events, webinars and open days. It supports students with accreditation (CATHSSETA), financial aid guidance, and a foundation offering grants and discounts.

📋 Description

• Develop and implement progressive identities across brands and products, establishing core positioning, tone, and voice while onboarding team members to your vision. • Translate complex business goals and product features into compelling, cohesive brand narratives and visual identities. • Define and drive the creative approach to paid social channels, focusing sharply on high-performing Meta and TikTok advertising. • Strategise the evolution of our organic social media presence, focusing on rapid growth and community engagement across Instagram and TikTok. • Architect the "big ideas," visual hooks, and core messaging frameworks for major product launches and marketing campaigns. • Direct the creation of foundational brand copy, including high-converting website landing pages, key product positioning assets, and high-stakes pitch or investor presentations. • Lead the conceptualisation, storyboarding, and scripting for high-performing paid ads and organic video content. • Develop templates, hooks, and scalable frameworks for shorter-form assets (social media, newsletters, and collateral) to be seamlessly executed by the wider team. • Monitor and ensure the creative and content team's output meets exceptionally high brand standards while providing ongoing training and constructive feedback. • Act as the ultimate gatekeeper for the brand's visual and textual style, ensuring consistency across every single touchpoint. • Collaborate closely with operations, social, and analytics teams to design and maintain efficient workflows for content creation and rapid asset iteration.

🎯 Requirements

• 15+ years of communications experience. • 2+ years of experience marketing to a Gen Z audience in the UK and South Africa. • Experience defining and driving the creative direction for high-performing, high-conversion Meta campaigns. • 2+ years of experience leading, mentoring, and elevating a communications team. • Experience creating and launching new brand identities alongside visual and creative teams. • Expert-level knowledge of TikTok and Instagram. • Strong capability to shift seamlessly from high-level brand narratives to high-converting landing pages, scripts, and pitches. • Bonus if you also have: • 2+ years of experience defining and driving the creative direction for high-performing, high-conversion Meta and TikTok ad campaigns. • Deep understanding of South African bush careers, the field guiding industry, and the wildlife conservation industry. • 2+ years of experience marketing to a Gen Z audience in the US and EU. • 5+ years of experience within a fast-paced, agency-like marketing environment. • Clear experience managing crisis communications. • Experience utilising AI tools to enhance ideation, refine messaging tone, and drive maximum efficiency across multi-channel communication strategies. • Experience working operationally on Trello.