Associate Director, Brand Analytics

🔥 14 hours ago

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Serve as a trusted analytics partner to Brand teams supporting BEQALZI and BTK CDAC launch planning, execution, and ongoing performance management. • Own customer segmentation strategy and execution, including the development, refinement, and activation of segments to support brand strategy, targeting, and customer engagement. • Lead analytics using secondary data sources to generate actionable insights on customer behavior, market dynamics, patient flow, and brand performance. • Own advanced analytics modeling for the brands, including use cases such as look-alike modeling, program or campaign effectiveness measurement, and other predictive or prescriptive analytics to inform business decisions. • Develop and deliver strategic and tactical analyses to answer key business questions related to launch readiness, brand performance, customer engagement, market evolution, and competitive dynamics. • Partner closely with Brand Teams, GCMT, Medical, GCSO, and other internal teams to integrate multiple data sources into a cohesive view of business performance and opportunity. • Design and maintain launch performance measurement frameworks, dashboards, KPIs, and business reviews to track progress against strategic objectives. • Support development of market assessments, segmentation, patient or customer journey analyses, and performance storytelling for leadership audiences. • Translate analytical findings into clear recommendations that influence strategic decisions and improve launch effectiveness. • Manage projects effectively across multiple stakeholders, ensuring timely delivery, high quality outputs, and alignment with business priorities.

🎯 Requirements

• Bachelor’s / Master’s degree in Business, Economics, Statistics, Data Science, Marketing, or a related analytical field; Advanced Degree Preferred. • 8+ years of experience in brand analytics, commercial analytics, business insights, or a related function, preferably within pharmaceutical, biotech, or similar healthcare settings. • Demonstrated experience supporting product launches or pre-launch assets, working across matrixed organizations, and influencing stakeholders through data-driven insights. • Prior hands-on experience with advanced analytics algorithms and modeling approaches is required, including examples such as look-alike modeling, program or campaign effectiveness analysis, predictive analytics, or related advanced analytical applications. • Strong communication, problem-solving, and cross-functional collaboration skills required. • Advanced proficiency in SQL and Python or R required. • Strong command of Microsoft Excel and PowerPoint required. • Hands-on experience applying advanced analytics and modeling techniques to support brand objectives is required. • Experience with data visualization and analytical platforms such as Alteryx, Dataiku, Power BI, or similar tools is strongly preferred.

🏖️ Benefits

• Medical • Dental • Vision • 401(k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness