Marketing Lead – Solid Tumors

🔥 34 minutes ago

🇦🇹 Austria – Remote

💵 €96.6k - €120.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

🧬 Biotechnology

🏥 Healthcare

💊 Pharmaceuticals

Biotechnology • Healthcare • Pharmaceuticals

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting the development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Maximise the performance of BeOne's solid tumor portfolio in Austria • Develop and implement go-to-market strategies for existing and future oncology products • Achieve defined commercial targets with agreed resources and investment budget • Build brand vision and awareness for BeOne and its products in the Austrian oncology market • Develop the national brand plan and tactics for solid tumors, including digital, omnichannel and AI-enabled tactics • Prepare the Austrian market for upcoming solid tumor launches through market shaping, stakeholder mapping, launch readiness planning and forecasting input • Lead the cross-functional brand team and align functions behind one Austrian brand strategy • Develop the national brand communication plan and aligned messaging • Partner with Market Access on value messaging for reimbursement and hospital formulary processes • Develop promotional tools and materials for the field force and general business use • Generate market insights, measure impact and identify commercial opportunities • Organise trainings and updates for Key Account Managers • Plan and deliver congress presence, advisory boards and medical education with Medical Affairs • Establish relationships with key opinion leaders, tumor centres, key accounts and patient advocates • Manage agencies, vendors, technologies and supporting tools • Project-manage commercial activities, including contracts, invoicing and administrative communication • Plan and monitor brand budgets, spend and ROI • Track commercial goals and performance KPIs • Keep management informed of market changes and competitor activities and contribute Austrian insights to regional and global teams • Drive patient-centered business decisions and ensure compliance with company standards and applicable laws

🎯 Requirements

• University degree in life sciences, pharmacy, medicine or business • +7 years of experience in pharmaceutical marketing or commercial roles, preferably in oncology • Team lead experience, e.g. leading a brand team, project team or direct reports • Proven ability to manage in a matrix: influencing and aligning cross-functional and international stakeholders without direct authority • Launch experience, ideally in the Austrian market, is a strong advantage • Knowledge of the Austrian hospital and oncology landscape • Hands-on experience managing omnichannel tools and campaigns, and using AI tools to work smarter in marketing • Clear understanding of customer adoption and how to shape tactics along the customer journey • Openness to learn and adopt new tools, channels and ways of working • Demonstrated success in a small but fast-growing, entrepreneurial commercial environment • Strong project and budget management skills • Medical and scientific expertise with successful HCP and KOL interactions • Strategic and analytical thinking, with strong implementation skills • Excellent communication and presentation skills, both in person and virtual • Standard computer skills required, including MS Office and CoPilot; CRM and digital marketing tools such as Veeva advantageous • Fluent German required, both verbal and written English fluency required • Approximately 30% travel

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