Marketing Lead, Solid Tumors

🔥 58 minutes ago

🌐 Belgium, Luxembourg, +1 more countries – Remote

🇧🇪 Belgium – Remote 🇱🇺 Luxembourg – Remote 🇳🇱 Netherlands – Remote

💵 €92.8k - €133.4k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

🧬 Biotechnology

🏥 Healthcare

💊 Pharmaceuticals

Biotechnology • Healthcare • Pharmaceuticals

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting the development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Develop and own the Benelux solid tumor franchise strategy aligned with global and regional direction • Translate scientific value, clinical differentiation, and patient benefit into customer-centric value propositions • Lead lifecycle management, scenario planning, and pipeline expansion preparation • Create cross-functional brand plans and country tactical plans • Design and implement go-to-market and omnichannel engagement strategies across the Benelux cluster • Develop compliant promotional and non-promotional materials, campaigns, digital assets, congress content, and customer journeys • Optimize execution using performance data and customer feedback • Act as strategic partner and indirect leader of sales and account teams • Coach field teams and support account-plan implementation • Plan and deliver KAM trainings, updates, messaging, and launch-readiness programs • Generate and analyze market, customer, access, and competitive insights • Translate insights into segmentation, targeting, strategic choices, and tactical priorities • Conduct co-visits with KAMs and compliant engagements with therapeutic area experts • Build and maintain forecasting models, including scenario analysis, tender impact, and uptake curves • Manage Benelux marketing OPEX, commercial project management, contracts, invoicing, and budget updates • Track and report KPIs, franchise performance, and competitive initiatives; define corrective actions • Collaborate with Market Access, Medical, Sales, Finance, and Global/Regional Marketing • Lead cross-functional brand teams and manage budgets, agencies, and external partners • Ensure compliance with laws, regulations, industry codes, and company policies • Ensure promotional materials, adverse events, product complaints, and safety information are handled appropriately • Maintain CRM documentation and inspection-ready data quality • Build a culture of integrity, patient focus, and ethical decision-making

🎯 Requirements

• Master Degree (i.e. business economics/management, pharmacology, biomedical sciences, etc.) • Extensive experience (+7 years) in pharmaceutical marketing within specialty care and Benelux hospital settings, preferably in oncology or hematology • Proven track record in leading brands or franchises in competitive, access-restricted environments • Strong strategic capability combined with hands-on execution excellence and operational discipline • Highly analytical, with the ability to transform complex data and insights into clear decisions and actions • Demonstrated ability to influence without authority and to lead cross-functional and field teams in a matrix organization • Excellent communication and stakeholder management skills, credible with senior internal and external partners • Entrepreneurial, performance-driven mindset with strong ownership, accountability, and resilience • Deep commitment to compliance, quality, and patient-centricity • Proficiency in all MS Office Programs (especially Excel and PPT), Outlook, WorkDay and CRM tools • Strong skills in regularly using the AI-tools provided by the company • Fluent in Dutch, French and English (written and spoken) • Very good understanding of the Benelux solid tumor treatment and hospital landscape • Excellent interpersonal, oral, and written communication skills, including ability to synthesize data and deliver a clear overview of commercial strategy, opportunities, and risks • Experience and skill in omnichannel management and strategies to increase SOV and customer-touchpoint impact • Ability to navigate rapidly changing environments and lead directly and indirectly in cross-functional contexts • Ability to prioritize and focus on what matters most • Willingness to travel frequently abroad, mainly in Europe