Senior Director/Executive Director, Non-Personal Promotion Strategy and Execution

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications. • Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe. • Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner of the relationship with the media agency. • Work with each of the brand leads to ensure digital plans are aligned with the brand strategic plans. • Lead the BeOne cross functional NPP Core Group that includes brand marketing, Customer Enterprise Team, Global Medical Affairs, Corporate Affairs along with Digital Strategic Execution members. • In collaboration with Global Technology Services, develop and optimize BeOne’s Omnichannel Ecosystem to ensure brands are efficiently reaching customers on a 1:1 level. • Collaborate with Global Insights & Analytics to report performance metrics on media plans and tactics back to the brand and offer insight on how to optimize each plan through tools like Promo-Mix modeling. • Develop quarterly performance presentations that reflect reach, digital SOV, brand spend vs competitors, mROI and overall Rx lift. • Collaborate with promotions brand team members on quarterly flight plans for all digital channels (i.e. display, social, custom). • Own digital budgets for each brand, including media. • Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements. • Establish clear goals and align team efforts with business objectives and priorities.

🎯 Requirements

• Bachelor’s degree in business, marketing, life sciences or a related field • MBA or advanced degree preferred • BS/BA with 12+ years of pharmaceutical industry marketing or combination of marketing along related industry experience • Must have led creation of brand media/digital strategy and execution plans • Experience directing media and agency partners, including budget tracking and management • Proven cross-functional agility and collaboration skills • Excellent interpersonal, oral and written communication skills • Ability to remain calm in the face of challenges and lead with confidence during periods of ambiguity and change • Self-directed but seeks alignment with brand leadership and keeps them regularly informed on digital performance.

🏖️ Benefits

• Medical • Dental • Vision • 401(k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness