Senior Director, HCP and DTC Marketing

🔥 3 minutes ago

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting. • Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership. • Develop and execute on DTC TV strategy working with NPP lead on TV Media execution. • Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders. • Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging. • Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness. • Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans. • Ensure that all marketing activities conform to company guidelines and local laws. • Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings. • Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget. • Coach and develop team members to achieve both business and individual objectives.

🎯 Requirements

• BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.) • 5+ years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. • Experience working in CLL is preferred. • 5 + years of people management experience. • Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements. • Experience creating a DTC TV strategy and execution. • Experience in highly competitive markets. • Excellent interpersonal, oral and written communication skills.

🏖️ Benefits

• Medical • Dental • Vision • 401(k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness