Head of Product Growth

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Butter

WebsiteLinkedInAll Job Openings

2 - 10 employees

☁️ SaaS

📣 Marketing

📱 Media

SaaS • Marketing • Media

Butter is an all-in-one video editing platform for modern brands and marketing teams. It provides a powerful, easy-to-learn editor with templates and modular building blocks that let teams remix creative concepts, scale production, and stay on-brand. Butter emphasizes fast workflows and advanced motion graphics with a gentler learning curve than professional tools, and includes AI-driven features like instant background removal, one-click captioning, and magic resize to generate platform-specific variations quickly.

📋 Description

• Build the engine that powers Butter’s scalable growth • Work directly with Design and Engineering to improve activation, retention, and monetization • Own onboarding, activation, invite loops, friction, churn diagnostics, and the experimentation roadmap • Define and instrument the core "aha" moment • Identify friction in onboarding and core workflows • Run structured experiments weekly • Partner with design and engineering to ship improvements • Analyze cohorts and behavioral segments • Model LTV and help set CAC guardrails • Build a growth roadmap based on constraints, not opinions

🎯 Requirements

• 5+ years in growth at a product-led company • Improved retention, not just top-of-funnel growth • Strong with data (Amplitude/Mixpanel; SQL is a plus) • Comfortable influencing and championing product decisions • Clear thinker, able to move quickly and comfortable with failing often

🏖️ Benefits

• Remote-first and distributed team • Ambitious team rethinking creative tools