Head of Content Marketing

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3 days ago

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Buxton Resources

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Finance • eCommerce • B2B

Buxton Resources is a company listed on the ASX (Australian Securities Exchange) under the ticker BUX. It focuses on providing updates to investors regarding its projects, share price performance, and corporate governance. The company aims to enhance investor relations through regular announcements and comprehensive market data, including share price, volume traded, and market capitalization.

- employees

💸 Finance

🛍️ eCommerce

🤝 B2B

📋 Description

• Develop and execute a holistic content marketing strategy that aligns with company goals and targets key audiences. • Lead, inspire, and manage the content team to deliver high-quality, engaging, and relevant content across multiple channels, including website, collateral, blogs, social media, events, and more. • Champion the creation of authentic thought leadership content that demonstrates Audiense’s expertise and relevance in audience intelligence, ensuring the company is recognized as a trusted authority within the market. • Ensure that all content assets are effectively atomized and repurposed across multiple formats and channels to maximize their value and reach. • Collaborate closely with channel marketing, customer marketing, demand generation, website design, events, sales, product teams, and internal subject matter experts to ensure content consistency and alignment with business objectives. • Use data and analytics to measure content performance, optimize campaigns, and identify new opportunities for audience engagement and growth. • Oversee and communicate the editorial calendar to ensure the timely delivery of content assets that reflect our brand voice and messaging. • Stay informed about industry trends, audience insights, and emerging content formats to keep our strategy innovative and effective.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. • At least 7 years of proven experience in content marketing, strategy, or a similar leadership role, ideally within marketing solutions or data/analytics-driven organizations. • Strong leadership, project management, and communication skills. • Demonstrated ability to collaborate cross-functionally and drive results in a fast-paced, evolving environment. • Possess excellent knowledge of how content is utilized within modern marketing and growth teams, with a particular focus on leveraging various channels and social media platforms to drive effective growth strategies and measurable business outcomes. • Expertise in leveraging analytics and audience insights to inform content decisions.