Event Marketing Technology – Analytics Specialist

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2 days ago

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Buyers Edge Platform

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Buyers Edge Platform stands at the forefront of revolutionizing the foodservice industry through technology, purchasing power, and collaborative partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over two dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated. Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $60 billion of aggregated spend volume. Our commitment to foodservice excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry.

501 - 1000 employees

💰 $425M Private Equity Round on 2024-04

📋 Description

• Build, design, and send all event-related emails (invitations, confirmations, reminders, post-event follow-ups, tradeshow promotional campaigns) in the company’s marketing automation platform (pardot). • Create and manage event registration sites, landing pages, and forms in Cvent (or similar tools). • Manage lead capture tools (e.g., Captello), ensuring proper setup, testing, and seamless integration with CRM/marketing systems. • Maintain brand standards, accuracy, and timely delivery across all digital event assets. • Track and report KPIs across all event activities (registrations, check-ins, engagement, lead capture, pipeline impact, ROI). • Consolidate data into clear, executive-facing dashboards and post-event reports. • Provide actionable insights and recommendations to improve event effectiveness and ROI. • Ensure event data is accurately synced with CRM and broader marketing systems. • Act as the primary liaison between the Events Team and Digital Marketing, ensuring event priorities are translated into digital deliverables. • Attend weekly Events Team meetings to align on timelines and deliverables. • Communicate campaign timelines and manage own output of Digital Marketing work assignments with minimal oversight. • Document and maintain SOPs for event tech setup, email campaigns, and reporting processes. • Partner with event leadership to evaluate event performance and recommend improvements. • Identify opportunities to streamline processes, improve reporting accuracy, and increase event ROI visibility. • Stay current on event marketing technology trends and recommend new tools or practices. • Manage the relationship with tech vendors to ensure usage aligns with contract/budget.

🎯 Requirements

• 2–5 years of experience in event marketing technology, digital marketing operations, or marketing automation. • Proficiency with Cvent (required), Captello (or other lead retrieval platforms), and email/marketing automation platforms (Pardot) and Salesforce. • Strong experience building and executing email campaigns. • Analytical mindset with proven ability to track, report, and present ROI metrics. • Excellent communication skills with the ability to work cross-functionally. • Strong organizational skills; able to manage multiple projects simultaneously with attention to detail.

🏖️ Benefits

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. • Grow with us. Enjoy strong training, development, and competitive pay. • Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.