Web Development Manager

🕒 March 19

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Buzz Franchise Brands

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

👥 B2C

B2B • B2C

<Buzz Franchise Brands> Buzz Franchise Brands is a fast-growing multi-brand franchising company that develops, acquires, and scales consumer-focused service brands. The company builds and supports franchise systems across home and lifestyle categories—operating brands such as Pool Scouts (pool cleaning and maintenance), British Swim School (swim lessons and water safety), Home Clean Heroes (residential cleaning), and Wonderly Lights (holiday and landscape lighting). Buzz Franchise Brands focuses on franchising growth, operational support, and helping businesses expand through franchising partnerships and system development.

📋 Description

• Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites. • Ensure an intuitive, fast, conversion-focused user experience — because website performance directly powers our franchise lead generation engine. • Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows. • Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths. • Own the integration between websites, HubSpot, and digital advertising platforms — ensuring accurate tracking, routing, attribution, and reporting. • Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows. • Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brand’s goals. • Partner with Digital Marketing and Analytics teams to enhance HubSpot’s data integration with Tableau. • Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking. • Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance. • Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including: • Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience. • Maintain technical documentation, security reviews, and data-handling standards for all integrations. • Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching. • Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers. • Build and maintain RACI frameworks for systems, integrations, and operational responsibilities. • Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication.

🎯 Requirements

• 5
2 years of web development experience, with strong front-end and back-end capabilities. • Hands-on experience integrating HubSpot with websites, APIs, forms, automation, and ad platforms. • Strong background in managing numerous third-party integrations and SaaS tools. • Solid understanding of UX principles that support conversion and lead generation. • Familiarity with tracking frameworks (UTMs, pixels, tag managers). • Experience managing Google Tag Manager (GTM), including multi-container environments. • Working knowledge of server-side tagging and its impact on data accuracy and performance. • Strong grasp of web security best practices and systems administration. • Ability to create RACI documents, escalation paths, and process documentation. • Effective communicator who excels in a fast-moving, entrepreneurial environment.

🏖️ Benefits

• 401(k) • 401(k) matching • Company parties • Competitive salary • Dental insurance • Free food & snacks • Health insurance • Opportunity for advancement • Paid time off • Parental leave • Wellness resources • Vision insurance