By Aliens
Gaming • B2B
By Aliens is a mobile game publisher for independent third-party developers that helps launch games to millions of players while supporting their creators. The company provides post-production services including user acquisition, campaign management, ads monetization, distribution across app stores and regional platforms, co-development and production services, community and player relationship management, and data-driven performance dashboards. By Aliens also invests in studios and offers guidance on game economy, UX, and monetization to grow engagement and organic reach.
Marketing Analyst – LiveOps
Job not on LinkedIn
3 days ago
By Aliens
Gaming • B2B
By Aliens is a mobile game publisher for independent third-party developers that helps launch games to millions of players while supporting their creators. The company provides post-production services including user acquisition, campaign management, ads monetization, distribution across app stores and regional platforms, co-development and production services, community and player relationship management, and data-driven performance dashboards. By Aliens also invests in studios and offers guidance on game economy, UX, and monetization to grow engagement and organic reach.
📋 Description
• Analyzing and reporting results related to our games, identifying opportunities to improve key monetization and engagement KPIs; • Working with the Product, Game Design, and Production teams to develop and implement engagement, retention, and monetization strategies for our games; • Creating and managing events in Google and Apple stores for our main games, coordinating LiveOps calendars with Game Directors and the Art team; • Creating, operating, and optimizing promotions and discounts in our games; • Proposing and running A/B tests, supported by prediction models and user segmentation in the games; • AdMonetization: Optimizing eCPM and ad strategies through A/B testing; • Maintaining relationships with strategic partners and keeping up with market trends.
🎯 Requirements
• Be fluent in English • Have solid experience in digital marketing, with a focus on user engagement and retention • Possess knowledge of metrics and data analysis • Be creative, proactive, analytical, and stay up to date with gaming market trends
🏖️ Benefits
• Health insurance • Flexible work arrangements
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