Cadastra
eCommerce • Marketing • SaaS
Cadastra is a leading digital performance and marketing solutions company in Latin America. They specialize in integrated strategies that combine marketing, technology, and data to help businesses grow exponentially. With over 25 years of experience, Cadastra empowers brands through services such as conversion optimization, media services, CRM and customer experience solutions, data analytics, and cloud services, catering to both B2C and B2B sectors.
Senior Data Strategy Analyst
Job not on LinkedIn
November 5
🗣️🇧🇷🇵🇹 Portuguese Required
Cadastra
eCommerce • Marketing • SaaS
Cadastra is a leading digital performance and marketing solutions company in Latin America. They specialize in integrated strategies that combine marketing, technology, and data to help businesses grow exponentially. With over 25 years of experience, Cadastra empowers brands through services such as conversion optimization, media services, CRM and customer experience solutions, data analytics, and cloud services, catering to both B2C and B2B sectors.
📋 Description
• Conduct comprehensive audits of GA4 and GTM setups, identifying improvement opportunities and technical risks. • Plan and document the Measurement Plan (SDR – Solution Design Reference), mapping KPIs, events, and business parameters. • Define and validate the dataLayer in collaboration with Web and App (iOS and Android) development teams. • Design and oversee the implementation of tags and conversions for Web and App (Google Ads, Meta Ads, Firebase). • Perform technical testing and QA, ensuring data integrity and traceability in source code and SDKs. • Support the creation of dashboards and reports (GA4 Explorations) to monitor journey KPIs. • Lead trainings and enablement sessions with technical and business stakeholders. • Operate strategically, connecting measurement, media, and performance within an integrated data ecosystem. • Strong verbal and written communication, collaborative mindset, and focus on knowledge transfer.
🎯 Requirements
• Solid experience with Google Analytics 4 and Google Tag Manager (Web and App). • Advanced knowledge of Firebase Analytics and mobile measurement (iOS/Android). • Technical understanding of dataLayer, parameters, custom dimensions, and custom events. • Experience with BigQuery and basic analytical data modeling. • Familiarity with digital advertising platforms (Meta Ads, Google Ads). • Ability to create technical documentation and measurement plans. • Differentials: • Google Analytics, Tag Manager, or Ads Measurement certifications. • Knowledge of Appsflyer, Amplitude, or other attribution platforms. • Experience with data architecture in GCP. • Experience in hybrid environments (production and staging) and agile methodologies.
🏖️ Benefits
• Meal and food allowance on FLASH card 🥗 • Home office allowance on FLASH card 💳 • Health plan according to your location 🩺 • Dental plan according to your location 🦷 • Birthday day off + amount credited to FLASH card 🎉 • Extended maternity and paternity leave 🍼 • Profit sharing (PLR) 💰 • Life insurance 🧡 • Daycare subsidy 👶 • Referral bonus 💰 • Commuter allowance 🚍 • Clude | Health Platform 🩺 • Total Pass 🏋🏽♀️ • Partnership with Fecap - 10% to 20% discounts on undergraduate, postgraduate, MBA, and master's courses 🎓
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