Marketing Manager, Incentives

November 21

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CALSTART

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Transport • Energy • Social Impact

CALSTART is an organization dedicated to advancing the clean transportation market by accelerating the adoption of zero- and near-zero-emission commercial vehicles. It serves as a strategic broker for the clean transportation technology industry, assembling influential industry leaders to drive innovation, market growth, and job creation. CALSTART provides services such as technology development and demonstration, market acceleration, and public policy advocacy. It also promotes collaboration among industry members to reduce pollution and meet climate goals. With a national presence and global influence, CALSTART works with over 210 members ranging from start-ups to Fortune 100 firms.

51 - 200 employees

Founded 1992

🚗 Transport

⚡ Energy

🌍 Social Impact

💰 Grant on 2022-01

📋 Description

• Develop and implement comprehensive marketing initiatives that elevate awareness, engagement, and adoption of voucher incentive programs while establishing brand consistency across channels • Create compelling messaging that resonates with target audiences to drive measurable business impact • Orchestrate the end-to-end marketing strategy for CALSTART’s zero-emission vehicle initiatives and incentive programs, from conceptualization through execution • Own the development and execution of go-to-market strategies for voucher incentive programs, brand development, content creation, and campaign management • Create data-driven marketing plans aligned with business goals to reach target audiences • Implement marketing tactics across channels while managing timelines, budgets, and performance metrics • Develop strategic communications for marketing initiatives, launches, and new programs • Coordinate execution activities through project closure • Develop and manage project timelines to ensure creative projects are completed on schedule • Collaborate with internal teams and external vendors for seamless execution • Conduct research to identify trends, opportunities, and competitive insights within the trucks and clean transportation industry • Develop and implement content strategies that align with CALSTART’s goals and collaborate with senior leadership on continuous improvement • Create high-quality content for various platforms, including emails, blogs, case studies, white papers, and social media • Support the creation and refinement of voucher incentive program brand strategy • Ensure consistent messaging, tone, and visuals across all materials and campaigns • Identify and implement workflows to improve efficiency across teams • Prepare and present weekly reports to the Deputy Director and stakeholders • Provide insights and recommendations for optimization based on performance data

🎯 Requirements

• 5–7 years of professional marketing experience • Bachelor’s degree in Marketing, Communications, Design, or equivalent experience • Proven project management skills and the ability to bring structure to ambiguity • Strong communication skills with cross-functional leadership experience • Excellent organizational skills and attention to detail • Proficiency in digital marketing tools (e.g., Monday.com, MailChimp, Hootsuite, Canva, MS Office) • Creative thinking and problem-solving capabilities • Passion for sustainability and clean transportation solutions

🏖️ Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance • Retirement plan with generous company contributions • FSA for Health and Dependent Care • 3 weeks of vacation time in the first year of employment • 11 paid company holidays • paid sick time • paid family leave • and more!