Area Sales Manager – On-Trade

🕒 May 21

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 48%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Campari Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1860

🏭 Manufacturing

🏨 Hospitality

📣 Marketing

Manufacturing • Hospitality • Marketing

Campari Group is a prominent global beverage company known for its extensive portfolio of more than 50 premium and super premium brands, including famous names like Campari, Aperol, and Wild Turkey. The group emphasizes sustainability and responsible alcohol serving through initiatives like the Bartender Hero program, while actively participating in cultural events such as the Academy Awards. With a strong commitment to environmental conservation and a focus on delivering memorable experiences, Campari Group is a significant player in the spirits industry.

📋 Description

• Lead a team of approximately nine field sales representatives, providing coaching and supporting their professional and personal development • Implement the marketing and sales strategy operationally across the hospitality sector and the broader OOH universe, covering the area from the Baltic Sea coast via Berlin to northern Bavaria • Analyze sales figures, market trends, and competitor activities, and capitalize on growth opportunities • Independently manage the regional budget and maximize return on investment • Build and sustainably maintain relationships with key accounts, beverage wholesalers, and hospitality partners • Represent Campari at trade shows, events, and in customer interactions • Act as the central interface between Field Sales, Customer & Channel Marketing, and internal business teams • Plan joint sales activities and ensure seamless coordination • Travel regularly throughout the region, accompany the team, and monitor the market

🎯 Requirements

• Completed commercial apprenticeship or degree in business administration or a related field • Several years of sales experience, ideally in the on-trade or FMCG sector • At least four years of experience managing and developing a larger team • Excellent communication, negotiation, and influencing skills • Entrepreneurial, commercially minded, and solution-oriented approach • Ability to interpret data and derive actionable measures • Strong understanding of premium brands • Strong industry network and relationship-building skills • Confident use of CRM systems, reporting tools, and digital platforms • Category B driving licence • High willingness to travel • Ideally based in Berlin or the surrounding area

🏖️ Benefits

• 30 days of annual leave • Flexible working hours • Home office • Fitness centre subsidy • Company pension scheme • Anniversary payments • Special leave • Comprehensive onboarding • Employee discounts and free products • Exciting team events • Company car for private use