Demand Generation Manager

🕒 May 8

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Canals

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

Artificial Intelligence • Enterprise • Distribution

Canals is an AI-driven tool designed to enhance efficiency in distribution and order processing for sales, accounting, and procurement teams. It automates tasks like sales order entry and invoice processing, transforming customer emails into actionable quotes and orders without the need for templates. Canals is built specifically for various distribution verticals including electrical, plumbing, HVAC, and industrial sectors, helping teams save time and increase accuracy in their workflows. As users engage with the platform, the AI continues to improve its performance and adapt to specific business needs, ensuring better service for customers and vendors alike.

📋 Description

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs • Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives • Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience • Evaluate and test emerging platforms and additional channels, such as billboards and direct mail • Set up nurture programs for every stage of the funnel to create and accelerate pipeline • Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up • Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale • Build and maintain campaign landing pages • Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers • Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team • Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables • Manage agencies and outside resources to achieve goals

🎯 Requirements

• 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS • Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting • Proven track record of driving lead and pipeline growth through creative, data-driven campaigns. • Analytical, test-and-learn mindset with a bias for action • Superb writing and communication skills • Self-motivated and proactive - someone who gets things done without hand-holding • Proven ability to work collaboratively in a fast-paced, dynamic environment

🏖️ Benefits

• Real-world impact: your work improves global supply chains, saving customers time and reducing risk. • Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably. • Remote-first, flexible work environment across North and South America. • Strong product-market fit with tons of customer love. • Talent dense team with diverse backgrounds and experiences.