Senior Customer Lifecycle Marketing Manager – Schools

Job not on LinkedIn

November 21

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $129k - $152k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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C&C Search

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Recruitment • Education

C&C Search is a London-based specialist recruitment firm that places executive assistants (EA), personal assistants (PA), business support, HR and marketing & communications professionals, including private PA and family office roles. Founded in 2014, the company also runs the C&C Academy for training and upskilling, handles permanent and interim hires, and emphasizes partnership, impact and rigour in building talent solutions for clients across London and Europe.

11 - 50 employees

Founded 2014

🎯 Recruiter

📚 Education

📋 Description

• Your core mission will be to accelerate the growth of Clever’s school network at scale. In this role you’ll own the cross-channel strategy for deepening the engagement of schools on our platform across their entire lifecycle. • This includes activating and nurturing new school users to shorten time-to-value for our school customers, as well as helping schools securely connect and share data with more of their technology providers. • You will drive strategic planning and cross-functional leadership with partners in Marketing, Product, Customer Success, Customer Education, Onboarding, and Operations. • Success is measured by growth in product adoption across Clever’s school solutions, and global growth in connections between schools and applications. • You'll know you're doing great when school customers are onboarding, activating, and securely connecting to all of their technology Clever, leading them to buy more of Clever’s products and services and recommend Clever to other school technology leaders. • Develop a deep shared understanding of the full customer lifecycle for Clever’s core school audiences of administrators, educators, and school staff. • Segment customer data and extract insights in order to uncover opportunities to accelerate loops. • Set the experimentation roadmap for validating which levers drive impact.

🎯 Requirements

• 8+ years of experience in a lifecycle marketing or customer marketing role • Results-driven: you have a deep understanding of activation, retention, and account expansion strategies and employ a test-and-learn approach to achieving outcomes. • Customer experience obsessed: empathy for customer needs is central to your marketing philosophy, and you’re a fierce user advocate. • Builder mindset: you’ve demonstrated success developing marketing programs from the ground up, and have built scalable systems to turn winning customer experiences into referrals, case studies, and advocacy. • Collaborative cross-functional leader: you have experience setting goals on large complex projects and coordinating across diverse teams. • Technical problem solver: extensive experience with marketing automation and customer engagement platforms (e.g., Braze, Iterable), familiarity with Salesforce or a comparable CRM platform. • Excellent communicator: you’re comfortable writing effective copy for driving action and customer storytelling.

🏖️ Benefits

• Competitive salary • Flexible PTO and Paid Parental Leave • Comprehensive health, vision, and dental coverage • Mental healthcare services • Professional development budget • Annual company retreat + team events