Manager – Marketing Technology, Data Governance

🕒 May 24

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Candescent

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2024

💳 Fintech

🏦 Banking

☁️ SaaS

Fintech • Banking • SaaS

Candescent is a digital-first, intelligence-driven banking platform that helps banks and credit unions modernize account opening, digital banking, branch interactions and operations. It provides cloud-native onboarding and sales tools, fraud and security management, unified data and analytics, marketing/communications, card and money management, developer tools, and a curated marketplace of partner solutions to improve engagement, compliance, and financial wellness for consumer and business customers.

📋 Description

• Enable campaigns across marketing automation platforms (emails, landing pages, forms, nurtures). • Manage lead lifecycle workflows, campaign QA, tracking, and troubleshooting. • Support website and landing page updates via CMS tools. • Maintain CRM data integrity, segmentation accuracy, and workflow governance. • Manage data hygiene, deduplication, enrichment, taxonomy audits, and campaign list validation. • Monitor sync integrity and proactively resolve data inconsistencies and system issues. • Support integrations across marketing automation, CRM, analytics, and related platforms. • Maintain workflow, integration, and systems documentation. • Support dashboards and reporting across marketing, CRM, and analytics tools. • Track campaign and funnel performance and validate reporting accuracy. • Support governed system usage, access controls, and configuration management. • Ensure clean and validated data inputs for reporting, predictive models, and AI workflows. • Enforce best practices for campaign setup, naming conventions, and data governance. • Identify opportunities to improve efficiency, automation, and operational consistency.

🎯 Requirements

• 5–8 years in Marketing Ops, Martech, Data Governance, or Digital Marketing, preferably in B2B SaaS environments. • Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce etc.). • Strong understanding of campaign execution, lead lifecycle management, segmentation, and marketing workflows. • Familiarity with web analytics, CMS platforms (e.g., Webflow), and campaign tracking concepts. • Exposure to tools such as 6sense, ON24, Bizzabo, ZoomInfo, or similar platforms is a plus. • Experience with SQL and analytics tools (Power BI, Tableau, Looker, or similar) • Basic understanding of data quality, data structures, and system integrations. • Strong attention to detail, systems thinking, and structured problem-solving skills.