Product and Design Lead

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Canopie

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2020

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 $3.7M Seed Round - Canopie on 2024-09

Healthcare • SaaS • B2B

Canopie is a digital maternal health company that provides an evidence-based app and care platform to support pregnant and postpartum people. The Canopie app delivers brief audio/video programs, multi-lingual content, expert-led virtual classes, and 1:1 coaching with perinatal clinicians, with escalation to additional mental-health resources when needed. Canopie partners with health systems, health plans, and providers to deliver preventative maternal mental health care focused on improving outcomes for mothers and infants.

📋 Description

• Set and continuously reprioritize the Canopie product roadmap, running tests and iterating across onboarding, engagement, clinical workflows, and partner needs, and being accountable for product decisions. • Define success in outcome terms - activation, engagement depth, clinical monitoring and engagement, retention - and move those numbers through product and design decisions, not feature volume. • Keep leadership continuously informed - maintain a proactive decision and progress rhythm with the VP of Maternal Health so priorities and trade-offs stay visible and aligned. • Hold the line on ethical engagement: lift activation and retention through trust and a genuinely better experience. This population is vulnerable and the experience has to earn its engagement. • Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite. • Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions. • Set and maintain the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website). • Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes. • Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA. • Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement. • Translate rough product ideas and stakeholder feedback into clear, detailed requirements and acceptance criteria. • Write and maintain user stories, ensuring each captures the user need, context, and definition of done. • Partner closely with engineering during refinement to clarify requirements, resolve ambiguity, and right-size scope. • Own and prioritize the product backlog, balancing user impact, business value, and technical dependencies. • Facilitate trade-off conversations between design intent, engineering effort, and delivery timelines.

🎯 Requirements

• 6+ years building digital products end to end, including 3+ years owning roadmap and prioritization decisions - not just executing someone else’s. • A strong product-design portfolio demonstrating that ownership in practice - complex digital products across mobile and responsive web, taken from concept to shipped - ideally in a startup or small team environment. • Background working in or alongside clinical teams, with the ability to translate clinical logic into user-facing flows • Exceptional visual design skills–typography, color, layout, iconography–with a clear and distinctive aesthetic sensibility building upon and elevating Canopie’s existing design framework • Strong experience designing for mobile (iOS/Android) and responsive web; fluency in platform conventions and accessibility standards • Experience in digital health, clinical technology, or a consumer health product where user trust, engagement, and outcomes were core design considerations • Proficiency in Figma, including component libraries, auto-layout, and design system management • Experience conducting and synthesizing user research (interviews, usability testing, surveys) to inform design decisions • Understanding of HIPAA-compliant product environments and sensitivity to designing for vulnerable populations • Demonstrated experience writing user stories and managing a product backlog using tools like Linear, Jira, or similar

🏖️ Benefits

• Competitive Pay • Health Plans with FSA or HSA options • Dental, and Vision Insurance • Optional Life Insurance • 401K with Company Match • 12 weeks of parental leave for birthing parent / 4 weeks leave for non-birthing parent(s) • Additional Parental benefits to include fertility stipends, free diapers, breast pump • Paid Holidays • PTO Accrual from day one • Employee Assistance Programs and SO MUCH MORE!!