Senior Creative Strategist, Performance Marketing

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Cantina

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded founded by Sean Parker

🤖 Artificial Intelligence

🎮 Gaming

🌍 Social Impact

Artificial Intelligence • Gaming • Social Impact

Cantina is a company that specializes in creating advanced AI characters that can talk, feel, and capture their adventures with selfies. It offers a platform where users can unleash their AI bots in online communities, allowing these lifelike, social creatures to interact with humans. Cantina focuses on building networks of AI influencers and encourages users to explore and build their own collections of AI bots. The company's mission is to foster an interactive universe, inviting creativity and social interaction through digital personalities and AI technology.

📋 Description

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend. • Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases. • Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production. • Define creative strategies and vision for AI-generated ads. • Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns. • Set the creative inputs across creative testing plans to optimize creative. • Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels. • Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership. • Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume. • Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

🎯 Requirements

• 5+ years of experience in creative direction for performance marketing • Experience building creative testing frameworks and production pipelines at scale • Bias for clear systems and processes • Active use of AI tools, automation, and workflows • Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction • Demonstrated portfolio of high-performing performance creative, particularly short-form video ads • Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc) • Demonstrated experience collaborating effectively with external agencies and cross-functional teams • Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)

🏖️ Benefits

• Competitive salary and generous company equity • Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina • 42 days of paid time off, including: • 15 PTO days • 10 sick days • 15 company holidays • 2 floating holidays • Generous parental leave & fertility support • 401(k) retirement savings plan • Lifestyle spending account – $500/month to use however you’d like • Complimentary lunch and snacks for in-office employees • One Medical membership, and more!