Creative Strategist

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Canva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

📋 Description

• Lead the full creative cycle: research, briefing, production, and performance review • Run weekly sprint cycles balancing quick-win iterations with larger creative concepts • Analyze performance dashboards to identify winning patterns and diagnose underperformance • Translate performance insights into actionable creative direction and briefs • Direct and collaborate with video editors, designers, writers, and local creators • Produce high-quality, on-brand, culturally relevant, platform-optimized content across Meta, TikTok, YouTube, and emerging channels • Apply Mexican audience behaviors, regional trends, and platform dynamics to creative briefs • Collaborate with media buyers, data science, and the LatAm Growth Marketing Lead to connect creative insights with business outcomes • Drive CRO initiatives to improve acquisition journeys and conversion efficiency • Use AI tools for ideation, research, asset generation, and analysis • Stay current with emerging formats and creative technology

🎯 Requirements

• Solid experience in growth or performance marketing with a strong focus on creative strategy • Hands-on experience across Meta, TikTok, and YouTube • Ability to lead structured creative testing and sprint frameworks • Ability to analyze performance and convert learnings into clear creative briefs • Strong creative instinct for scroll-stopping hooks, compelling formats, and scalable concepts • Fluency in Spanish and English • Sharp eye for tone, nuance, and cultural resonance for Mexican audiences • Experience briefing, directing, and iterating with video editors, designers, writers, and creators • Ability to coach creative talent to produce performance-driven work • Confidence using dashboards and analytics tools to inform decisions and optimize creative at scale • Ability to use AI tools to accelerate workflow and improve output quality

🏖️ Benefits

• Flexible, remote-friendly ways of working • Virtual interviews • Reasonable adjustments during the interview process