Product Growth Lead – 12 Month Contract

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Logo of Canva

Canva

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

📋 Description

• Identify key opportunities for localisation improvements for the Pakistan market • Identify and fix product funnel problems through signups, authentication to editing and publishing • Collaborate with MENAP team on Product Growth initiatives • Tailor education content for Pakistani market nuances • Evaluate and adapt global messaging, campaigns, and product experiences • Provide cultural insights to global teams for content production • Collaborate with local partners on messaging clarity and cultural nuance • Partner with internal stakeholders on language style guides and localisation best practices • Define linguistic strategy for Romanised Urdu variants across Pakistan

🎯 Requirements

• Native Urdu speaker • Proven product management experience • Experience in conversion rate optimisation • Open to a range of backgrounds including product, growth, localisation, or content design • Previous experience in SaaS or technology companies is highly valued • Passion for language and culture with the ability to understand local users’ experiences • Analytical mindset for evaluating campaign effectiveness and recommending improvements • Comfortable discussing details with engineers and ideas with product managers and designers • Familiarity with project management tools and web development is a plus

🏖️ Benefits

• Employees can work remotely

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