Senior Marketer – Developer Ecosystem

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October 31

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Canva

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SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

📋 Description

• Own developer marketing strategy for apps, integrations, and the platform, with a focus on acquisition, activation, and retention. • Define and evolve a narrative for Canva’s extensibility that resonates with developers, partners, and enterprise customers. • Design and run programs to attract ISV developers, accelerate their success, and connect their outcomes to enterprise account growth. • Ensure apps and integrations are launched effectively and amplified through Canva’s marketing and sales channels. • Partner with Product, Partnerships, and GTM teams to bring integrations and developer capabilities to market. • Build scalable feedback loops with developers and partners to uncover insights and strengthen adoption. • Create differentiated content and messaging tailored to developers, IT professionals, and partners. • Develop and deliver content marketing programs including blog posts, guides, webinars, and case studies that showcase developer success. • Manage CRM campaigns and lifecycle journeys for developers and end users to increase engagement with apps and integrations. • Activate community channels, both owned and external, to build advocacy and momentum among developers. • Work with field and regional marketing teams to include ecosystem stories in events, roadshows, and customer-facing campaigns. • Enable sales and success teams with developer-focused narratives, demos, and competitive positioning. • Contribute market insights to pricing, packaging, and monetization strategy for apps and integrations.

🎯 Requirements

• Experience in developer marketing, ecosystem growth, or platform go-to-market (APIs, integrations, extensibility) • A proven track record of both designing strategy and executing campaigns that attract and grow developers, especially ISVs • A generalist marketing skillset, with the skills and desire to execute on your ideas autonomously across content, events, case studies and more • Experience connecting developer success to enterprise impact • Strong storytelling skills and a clear perspective on platform growth • Experience in SaaS, B2B, or platform companies across both product and GTM motions • The ability to work as an autonomous IC while influencing across teams • A collaborative approach with a focus on outcomes

🏖️ Benefits

• Equity packages - we want our success to be yours too • Health benefits plans to support you and your wellbeing • 401(k) retirement plan with company contribution • Inclusive parental leave policy that supports all parents & carers • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally