Capital One
10,000+ employees
🏦 Banking
💳 Fintech
💸 Finance
💰 Post-IPO Equity on 2023-05
Banking • Fintech • Finance
Capital One is a leading financial services company that specializes in offering credit cards, auto loans, banking, and savings accounts. With a focus on innovation and technology, Capital One aims to change banking for good by providing customer-friendly solutions and fostering a diverse and inclusive workforce. The company is known for its commitment to creating a positive impact in the banking industry through advanced digital tools and customer service excellence.
Senior Marketing Analyst
🕒 January 31
⚔️ Virginia – Remote
💵 $161.5k - $184.3k / year
⏰ Full Time
🟠 Senior
📊 Marketing Analyst
🦅 H1B Visa Sponsor
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Capital One
10,000+ employees
🏦 Banking
💳 Fintech
💸 Finance
💰 Post-IPO Equity on 2023-05
Banking • Fintech • Finance
Capital One is a leading financial services company that specializes in offering credit cards, auto loans, banking, and savings accounts. With a focus on innovation and technology, Capital One aims to change banking for good by providing customer-friendly solutions and fostering a diverse and inclusive workforce. The company is known for its commitment to creating a positive impact in the banking industry through advanced digital tools and customer service excellence.
📋 Description
• Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy. • Develop and own the measurement framework for the customer journey for marketing campaigns —from initial brand awareness and lead generation to product trial and conversion. • Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs. • Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles. • Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth" to track campaign effectiveness. • Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.
🎯 Requirements
• Bachelor's Degree or Military Experience • At least 5 years of experience in marketing analytics, business analysis, or data science • At least 2 years of experience in people management • At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI) • At least 2 years of experience reporting in Salesforce CRM
🏖️ Benefits
• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
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