Digital Marketing Manager

Job not on LinkedIn

🔥 53 minutes ago

🇺🇸 United States – Remote

💵 $90k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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CARE

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1945

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

💰 Grant on 2021-11

Food & Beverage • Healthcare • Logistics

CARE is a boutique provider of high-quality, accredited carers for the Aged Care and Early Learning industries. It specializes in matching experienced professionals, recent graduates, and students with job vacancies in these sectors, facilitating rewarding career placements. CARE aims to support clients and carers by providing effective staffing solutions and contributing to their success in the industry.

📋 Description

• The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. • Develop and implement digital marketing strategies to support patient recruitment. • Manage paid advertising campaigns across search, social, and display platforms. • Analyze performance data to uncover actionable insights and drive channel optimizations. • Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis. • Activate and grow overall channels used to reach our target audience digitally. • Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies. • Strategically manage and allocate a multi-million-dollar digital marketing budget. • Work with development and analytics teams to further build out our marketing automation. • Assist with additional project planning as needed. • Continuous A/B testing on email and SMS marketing.

🎯 Requirements

• Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels • Passion for data analysis and uncovering growth opportunities. • Experienced in building a multi-million dollar ad strategies • Proactive problem-solver with excellent attention to detail. • Ability to lead cross-functional teams and manage multiple projects. • Minimum Education: • Bachelor’s degree in marketing or a related field • Minimum Experience: • 5+ years of experience in digital/performance marketing and performance optimization.

🏖️ Benefits

• Paid Time Off (PTO) and Company Paid Holidays • 100% Employer paid medical, dental, and vision insurance plan options • Health Savings Account and Flexible Spending Accounts • Bi-weekly HSA employer contribution • Company paid Short-Term Disability and Long-Term Disability • 401(k) Retirement Plan, with Company Match