CARE
Healthcare Insurance • Education • Recruitment
CARE is a boutique provider of high-quality, accredited carers for the Aged Care and Early Learning industries. It specializes in matching experienced professionals, recent graduates, and students with job vacancies in these sectors, facilitating rewarding career placements. CARE aims to support clients and carers by providing effective staffing solutions and contributing to their success in the industry.
Lifecycle Marketing Manager
Job not on LinkedIn
November 20
CARE
Healthcare Insurance • Education • Recruitment
CARE is a boutique provider of high-quality, accredited carers for the Aged Care and Early Learning industries. It specializes in matching experienced professionals, recent graduates, and students with job vacancies in these sectors, facilitating rewarding career placements. CARE aims to support clients and carers by providing effective staffing solutions and contributing to their success in the industry.
📋 Description
• Lead the development and execution of engagement and retention of our patients through our health screenings and studies • Optimize the patient journey to improve engagement rates at each step of the process and build automation to support it • Design, implement, and optimize marketing strategies that span the entire customer journey—from onboarding to retention and re-engagement • Build patient segments using prior engagement data to develop nurtures that drive towards completed screenings • Create and implement retention campaigns to improve engagement with participants in studies/screenings, loyalty marketing and more • Work with development and analytics teams to further build out our marketing automation • Continuous A/B testing on email and SMS marketing
🎯 Requirements
• Bachelor’s degree in marketing or a related field • 3+ years of experience in lifecycle marketing, email marketing, or customer engagement • Experience with customer segmentation, journey mapping, and building marketing automation • Proficiency with marketing automation tools (e.g., Segment, Customer.io) • Strong understanding of email marketing best practices and automation workflows • Strong organizational and multitasking skills • Ability to think strategically and execute tactically • Excellent communication and collaboration skills
🏖️ Benefits
• Paid Time Off (PTO) and Company Paid Holidays • 100% Employer paid medical, dental, and vision insurance plan options • Health Savings Account and Flexible Spending Accounts • Bi-weekly HSA employer contribution • Company paid Short-Term Disability and Long-Term Disability • 401(k) Retirement Plan, with Company Match
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