Performance Marketing Manager

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🕒 May 20

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Fenix Outdoor

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Mid Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life.Our operations are historically based on the wholesale of Fjällräven products. In 2001, the outdoor retailer Naturkompaniet AB was acquired and the Retail division of the company was started. Tierra, Hanwag & Royal Robbins make up the Brands division together with Fjällräven. In 2011, the Retail division was complemented through the acquisition of Partioaitta OY. More Recent Acquisitions2015: Globetrotter2017: Friluftsland2018: Royal Robbins2021: Trekitt

📋 Description

• Planning, managing, and optimizing Google Ads & Microsoft Ads • Managing Search, Shopping, Performance Max, and remarketing campaigns • KPI analysis (ROAS, CPA, conversion rate, revenue) and performance optimization • Developing testing and scaling strategies • Deriving concrete actions from analyses • Team sparring and support with operational and analytical tasks • Responsible for the quality and further development of product data feeds • Optimization for Shopping, Performance Max & other channels • Creating and improving reports and dashboards • Identifying opportunities and deriving measures • Analyzing customer journeys, product and campaign performance • Supporting automations and data-driven processes

🎯 Requirements

• Degree (e.g., business administration, marketing) or equivalent qualification • Initial relevant professional experience in performance marketing (approx. 2–4 years), ideally in e-commerce or D2C • Solid knowledge in at least one performance channel (e.g., SEA or paid social) • Strong interest in technical developments • Enjoy sharing knowledge and supporting others in their development • Analytical thinking and a good understanding of data-driven marketing • Very good German and good English skills

🏖️ Benefits

• Sustainable mobility: subsidies for bike and e-bike leasing, the Deutschland Ticket for public transport, or for bike repairs • Inspiring community: plan an outdoor activity with your colleagues over the weekend and get the following Monday off, or participate in one of our many events, 'Testivals' or workshops with environmentalists, world travelers and other inspiring change makers • Work-life/adventure balance: 6 weeks' vacation, sabbatical options and special leave for certain life events • Wellbeing & health as a priority: company sports, sports events, outdoor experiences, mental health initiatives, health check-ups • Coaching & development: employee and leadership counseling through the Fürstenberg Institute, internal development programs and trainings, plus a diverse e-learning offering • Attractive discounts across our entire product range