Director of Product Marketing

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April 19

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Benchmark

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Aerospace • Defense • Healthcare Insurance

Benchmark is a global product realization services company that specializes in providing comprehensive solutions in advanced computing, commercial aerospace, defense, medical technologies, and semiconductor capital equipment. The company offers a range of services from design engineering and precision machining to full-system electronic assembly and lifecycle management, ensuring reliable support for innovative products in demanding markets. With a collaborative approach that leverages cross-functional teams, Benchmark aims to be a trusted partner in delivering customized solutions tailored to complex challenges.

10,000+ employees

Founded 1979

🚀 Aerospace

⚕️ Healthcare Insurance

📋 Description

• We seek a strategic Director of Product Marketing to lead the marketing efforts for our K-8 English Language Development and Spanish Language Arts products and services. • This role drives market positioning, messaging, and go-to-market strategies to effectively reach educators, school districts, and families. • The Director will be responsible for supporting marketing efforts throughout a product’s lifecycle and across the entire sales funnel, ensuring a seamless connection between product development, demand generation, and customer engagement. • Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions. • Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners. • Perform market research by identifying key thought leaders and analyzing competitors to discover opportunities, trends, and customer needs within the English Learner and Spanish-language education sectors to help position BEC as a top ELD and SLD solutions provider. • Collaborate with product development, sales, and professional development teams to align marketing initiatives with product features, educator needs, and learning outcomes. • Create and oversee the development of marketing and sales assets, including flyers, brochures, direct mail, social media, and sales presentations that resonate with educators and decision-makers. • Develop and manage go-to-market strategies, including product launches, sales enablement, and demand-generation campaigns. • Partner with sales teams to provide training, messaging, and collateral that effectively communicates product benefits to school districts and educators. • Track and analyze key marketing metrics to optimize campaign performance and inform future strategies, including customer retention. • Represent the company at industry conferences, webinars, and other key events to promote our supplemental solutions.

🎯 Requirements

• 7+ years of management experience in educational publishing and marketing. • Proven track record of growing revenue-driven campaigns from strategy through to execution. • Expertise in K-8 English Language Development and Spanish Language Arts. • Strong background in market research, competitive analysis, and data-driven decision-making. • Exceptional communication and storytelling skills, with the ability to craft compelling messaging for diverse audiences. • Proven ability to collaborate cross-functionally and lead strategic initiatives from concept to execution. • Experience in digital marketing, content marketing, and sales enablement strategies. • Strong project management skills with the ability to prioritize multiple initiatives effectively and in a fast-paced environment. • Bachelor's degree in Marketing, Education, Business, or a related field (Master’s preferred). • Fluent in English and Spanish (verbal and written)

🏖️ Benefits

• Competitive salary • Benefits • Professional growth opportunities