Marketing Manager – Digital Visibility

Job not on LinkedIn

🔥 0 minutes ago

🇳🇿 New Zealand – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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One New Zealand

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2023

💼 Consulting

📣 Marketing

Consulting • Marketing • Technology

One New Zealand is a global technology communications company that focuses on creating a better future for all through innovative products and services. It provides a range of solutions for both small to medium enterprises and consumers, aiming to deliver simple and consistent experiences across all channels. The company also emphasizes digital marketing, human resources, enterprise technology, and financial support to enhance customer relationships and internal processes.

📋 Description

• Own One NZ’s digital visibility strategy across search, AI-powered discovery and emerging digital ecosystems • Establish governance and best practices to improve how One NZ is found, interpreted, cited, retrieved and recommended across search engines, LLMs and AI-driven experiences • Define and prioritise content, technical, metadata, authority and information architecture improvements • Lead understanding of the evolving discovery landscape and translate changes in search behaviour, AI technologies and retrieval models into strategic direction and business opportunities • Partner with content, digital, product and marketing teams to embed digital visibility requirements into planning, design, development and publishing processes • Monitor visibility performance, AI representation, search behaviour and emerging trends, turning insights into optimisation roadmaps and investment priorities • Champion digital discoverability through capability building, governance, measurement practices and identification of new technologies and opportunities

🎯 Requirements

• Experience in SEO, GEO, AI search, LLMs or emerging digital discovery ecosystems • Strong understanding of content strategy, information architecture, structured data and technical optimisation for discoverability • Experience improving entity authority, knowledge signals and AI retrieval performance • Ability to influence cross-functional teams and embed discoverability into digital, content and product delivery • Strong analytical skills, with experience measuring visibility, AI representation and discoverability outcomes • A strategic mindset with curiosity, energy for change and a proactive approach to emerging technologies • Comfortable working in ambiguity, solving complex problems and building new capability through practical outcomes

🏖️ Benefits

• Most roles allow flexibility to work from home and flex your hours to enjoy work & whānau commitments • A fully subsidised Southern Cross health insurance cover for you and your family • Lifestyle leave, giving you the option to purchase an extra week or two of annual leave • Discounts on One New Zealand products, services and much more! • Access to the AI School and world-class learning platforms • Career pathways that evolve with you • Rainbow Tick certified, diversity-supportive workplace