Product Marketing Manager

🕒 April 22

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Logo of Carestream

Carestream

1001 - 5000 employees

Founded 2007

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $2.4G Debt Financing on 2013-06

Healthcare Insurance • Pharmaceuticals • Science

Carestream is a company dedicated to providing innovative imaging solutions that significantly enhance patient care across various medical fields, including pediatrics, sports medicine, and veterinary services. They also specialize in non-destructive testing technologies, ensuring safety in critical industries like aviation and pipeline management. With a strong commitment to continuous innovation and operational excellence, Carestream values its employees as the driving force behind its mission to deliver high-quality products and services.

📋 Description

• Translate product roadmaps and technical capabilities into clear, differentiated customer benefits. • Define and own product positioning, core messaging, and value propositions aligned to customer needs, pain points, and desired outcomes. • Lead go‑to‑market strategy and execution for new product launches and major product releases, partnering with cross-functional teams to define launch objectives, launch plans, and success metrics. • Develop effective sales enablement assets and tools, including competitive intelligence and sales training. • Own creative direction and messaging for key marketing assets, partnering with internal teams or external agencies to deliver high-quality outputs. • Manage and maintain all product marketing materials across digital and print channels, ensuring content is accurate, up to date, and aligned with current product offerings.

🎯 Requirements

• Bachelor’s degree in Marketing, Engineering, Medical Technology, or a related field • Minimum of five or more years of experience in Product Marketing, or related roles. • Demonstrated experience developing product positioning, messaging, product launches, and sales enablement content. • Ability to travel domestically and internationally as required.

🏖️ Benefits

• Equal Opportunity Employer • Reasonable accommodations for individuals with disabilities

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