B2B Product Marketing Strategist

November 25

Apply Now

Receive Emails with Similar Jobs

Cars Commerce

WebsiteLinkedInAll Job Openings

eCommerce • Automotive • Marketplace

Cars Commerce is a comprehensive online platform that facilitates the buying, selling, and research of vehicles. It provides a wide range of listings for new and used cars, along with tools and resources for customers to compare different makes and models, read reviews, and obtain financing options. With a focus on enhancing the car shopping experience, Cars Commerce connects sellers with local dealers and offers estimates for vehicle sales, ensuring a streamlined process for prospective buyers and sellers alike.

1001 - 5000 employees

🛍️ eCommerce

🏪 Marketplace

📋 Description

• Develop and execute B2B marketing strategies for AccuTrade and integrated products that strengthen brand awareness and support sales growth. • Partner with Product, Sales, and Marketing to create go-to-market (GTM) plans, campaigns, and marketing materials that drive adoption and retention. • Create compelling value propositions that clearly communicate customer outcomes, ROI, and product differentiation. • Support the development of sales collateral — case studies, decks, one-pagers, and videos — to ensure Revenue teams are equipped to represent our solutions effectively. • Leverage insights and analytics to monitor performance, identify opportunities, and continuously refine messaging and targeting. • Collaborate cross-functionally to maintain alignment between Product, Marketing, Sales, and Customer Success — ensuring consistent communication and feedback loops. • Serve as a thought partner to leadership, contributing to positioning, launch strategies, and product roadmaps. • Champion the voice of the customer, ensuring the dealer and OEM perspectives drive all messaging, collateral, and campaigns. • Inform multi-channel campaigns in partnership with Marketing Operations, Integrated Campaigns, Lifecycle Marketing, Content, and Creative teams — spanning email, digital, social, events, and more — to build awareness and acquire customers. • Contribute to a culture of collaboration and accountability, helping teams “Rise Together” toward Cars Commerce’s growth goals.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). • 5+ years of B2B marketing, product marketing, or go-to-market experience within SaaS, automotive, or technology environments. • Strong understanding of dealership operations or automotive retail ecosystems preferred. • Proven ability to translate complex product features into simple, value-driven messaging that connects with end users. • Experience with sales enablement, content marketing, and campaign strategy that supports both awareness and revenue objectives. • Analytical mindset with the ability to measure performance and derive insights from data. • Excellent written, visual, and verbal communication skills with confidence in presenting to internal teams and external partners. • Highly organized and proactive, balancing creativity with operational execution. • A collaborative spirit — comfortable working across departments and influencing without direct authority.

🏖️ Benefits

• Medical, Dental & Vision Healthcare Plans • New Hire Stipend for Home Office Set-Up • Generous PTO • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day