Paid Media Lead

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🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Cart.com

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛍️ eCommerce

☁️ SaaS

eCommerce • Logistics • SaaS

Cart. com is a comprehensive commerce solutions provider that supports over 6,000 brands worldwide. It offers a range of services including omnichannel fulfillment, logistics, and advanced commerce software. Their solutions are designed for both B2B and B2C companies, focusing on order and inventory management, marketplace management, and customer engagement. Cart. com leverages proprietary technology with features like AI-powered predictive inventory and demand planning, enabling efficient supply chain management. The company serves various industries including consumer brands, B2B companies, and the public sector, offering solutions that streamline order processing, logistics, and marketing services.

📋 Description

• Own paid media strategy and execution across channels including Google Ads, Meta, LinkedIn, and other relevant platforms. • Translate business goals into channel strategies, including budget allocation, targeting, and campaign structure. • Launch, manage, and optimize campaigns to improve key performance metrics (e.g., CAC, ROAS, CPA, pipeline contribution). • Develop and execute a structured testing roadmap across creative, audience targeting, bidding strategies, and landing pages. • Monitor performance, analyze data, and deliver actionable insights through recurring reporting and dashboards. • Manage budget pacing, forecasting, and allocation to maximize efficiency and return on investment. • Partner with Creative and Web teams to improve ad performance and conversion rates through effective messaging and landing page optimization. • Ensure tracking accuracy, pixel implementation, and UTM governance in collaboration with Marketing Operations and Analytics teams. • Stay current on platform updates, industry trends, and emerging opportunities in paid media. • Mentor junior team members or manage agency partners, ensuring high standards of execution and accountability.

🎯 Requirements

• 5+ years of experience in paid media, performance marketing, or digital marketing roles. • Proven success managing and optimizing campaigns across major ad platforms (Google Ads, Meta, LinkedIn, etc.). • Demonstrated ability to manage budgets and deliver results against KPIs such as CAC, ROAS, CPA, or pipeline. • Experience with analytics tools (e.g., GA4) and campaign tracking methodologies (UTMs, pixels, tagging). • Strong understanding of campaign structure, audience strategy, and conversion optimization principles. • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience). • Experience with programmatic, YouTube, or emerging paid channels (nice to have).

🏖️ Benefits

• Be brand obsessed: Our lives are shaped by the brands we interact with daily. • Think beyond the box: "We’ve always done it that way" is not a phrase uttered often at our office. • Don’t give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story. • Speak up: We communicate clearly and directly because we care deeply. • Work together: We’ve built a team that prides itself on diversity of thought and background. • Remember to be human: We work hard, but we leave room for the people, places and things that we love.