Media Buyer – Native Ads

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🕒 May 18

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Logo of Catch Creation

Catch Creation

51 - 200 employees

Founded 2018

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

Catch Creation is a full-service e-commerce incubator that specializes in direct-response advertising and end-to-end customer experience. The company handles product development, marketing and ad-driven customer acquisition, operations, and order fulfillment for consumer-facing brands, supporting the entire lifecycle from concept through shipping.

📋 Description

• Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target • Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team • Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level • Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA • Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam • Brief the creative team on new angles, hooks, and thumbnails based on performance data • Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed • Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings

🎯 Requirements

• 3+ years buying specifically on Taboola and Outbrain, with verifiable experience scaling individual accounts past $10K/day • Direct-response background — e-commerce preferred; strong nutra or lead-gen operators who understand front-end economics and have transitioned into e-com will be considered • Fluent in Voluum or equivalent click tracker (RedTrack, BeMob) at the sub-ID level • Comfortable in Northbeam or a comparable MTA platform; clear understanding of the difference between platform-reported and attributed performance • Strong instincts for advertorial funnels: what makes one work, what kills CTR from ad to page, what kills conversion from page to offer • Disciplined testing methodology — you can articulate how you isolate variables, when you call a test, and what your kill criteria are • Comfortable owning a channel build from scratch — this is a zero-to-one role

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